Seth Lang

Doer
DISC Type : sd

Senior VP of Development & Partner at ArtHaus Partners at ArtHaus Partners

San Francisco Bay Area, United States

Overview

Seth Lang is the Senior VP of Development & Partner at ArtHaus Partners, where he oversees the entire project lifecycle, from acquisition and design to construction and entitlement. A UC Santa Barbara alumnus with prior experience at Deloitte, he specializes in creating innovative, affordable housing for Californias workforce.

He leads with a people-first mindset, emphasizing empathy, communication, and accountability to foster deep collaboration between stakeholders. His work is driven by a mission to address the housing needs of middle-income professionals in urban centers.

Seth is a recognized speaker on adaptive reuse, sharing insights on the zoning, financing, and design strategies essential for successful property conversions.

Personality Overview

Long-term Focused

Risk-Accepting

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Workforce Housing
His company's core mission is to build convenient, high-quality, and financially accessible housing for California's urban workforce.
Adaptive Reuse
He speaks at industry events, such as the Bisnow summit, about converting underutilized properties into viable housing.
Real Estate Development
His role encompasses the full scope of development, including acquisitions, land use entitlements, design, and construction management.

Media Appearances

Seth has no verified media appearances

Work History

10-2025
Senior VP of Development & Partner at ArtHaus Partners at ArtHaus Partners
10-2014 - 10-2025
VP of Development at ArtHaus Partners
9-2012 - 10-2014
Audit Associate at Deloitte
7-2011 - 12-2011
Accounts Payable Intern at Deckers Outdoor Corporation

Education

2008 - 2012
Bachelor of Arts (BA) from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Senior VP of Development & Partner at ArtHaus Partners at ArtHaus Partners
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Seth

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Seth take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Seth

Personality Compatibility


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