Seth Rubenstein

Sharpshooter
DISC Type : CD

Head of Engineering at Pew Research Center

Washington DC-Baltimore Area, United States

Overview

Seth Rubenstein is the Head of Engineering at Pew Research Center, where he leads the development of its WordPress-based digital publishing platform. He is an expert in Gutenberg, React, and block-first development, frequently speaking at industry events like WordCamp. He is a graduate of the University of South Carolina Upstate.

Outside of his core engineering work, Seth has authored a publication on Russian interference in former Soviet republics, indicating a strong interest in geopolitics. He is a passionate open-source advocate, actively contributing to the WordPress and Gutenberg projects to benefit the wider developer community.

He is a connoisseur of buffalo wings.

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Gutenberg Development
He is an evangelist for WordPress's block editor, giving presentations on advanced topics like "Synced Entity Blocks" and "Block Composability" at various WordPress conferences.
Interactive Content
Leads the team at Pew Research Center in creating interactive quizzes, charts, and maps to increase audience engagement, dramatically reducing production time with a block-first approach.
Open-Source Contribution
Passionate about giving back to the community, he actively contributes to the Gutenberg project and ensures his team's work can benefit other WordPress developers.

Media Appearances

How Gutenberg Powers The Pew Research Center, With Seth Rubenstein. Featured in YouTube

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How Gutenberg Powers The Pew Research Center, With Seth Rubenstein. Featured in YouTube

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How Seth Rubenstein at the Pew Research Center Manages 20,000 Articles with Gutenberg. Featured in The WP Girls (Insider)

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Work History

7-2025
Head of Engineering at Pew Research Center
8-2015 - 7-2025
Lead Engineer at Pew Research Center
7-2013 - 8-2015
Senior WordPress Developer at Center for American Progress
9-2009 - 6-2013
Senior WordPress Developer at Advantage Media Group
6-2008 - 9-2009
Assistant Web Developer at University of South Carolina Upstate

Education

2005 - 2009
Bachelor of Science from University of South Carolina Upstate

More Information

Social Presence :

Prographics :

Exp : 17 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Head of Engineering at Pew Research Center
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Insights For Selling To Seth

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seth is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Seth

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Seth move?

  • If convinced, they can reach decisions quite fast.
  • Can Seth take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Seth

Personality Compatibility


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