Seva Nikolaev

Commander
DISC Type : D

Global Vice-President Premium Brands at Carlsberg Group

Paris, Île-de-France, France

Overview

With over 20 years in the FMCG beverage sector, Seva is a global marketing executive at Carlsberg Group, steering the premium brands portfolio. His expertise lies in commercial strategy, brand turnarounds, and P&L management, complemented by certifications in M&A and Business Sustainability.

He recently spearheaded 1664s major global campaign with Robert Pattinson, built on the idea that "Good taste doesnt need consensus — it demands conviction. "

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. They are very proud of what they do.

Topics They Care About

Global Brand Campaigns
He recently launched a cinematic global campaign for the 1664 brand starring Robert Pattinson, emphasizing self-expression and the confidence to own one's perspective.
Premium Brand Growth
As Global VP of Premium Brands, his primary focus is on the strategy and growth of Carlsberg's high-end portfolio, including brands like 1664, Brooklyn, and Grimbergen.
Marketing to Youth
He has led campaigns targeting younger generations, addressing themes like anti-hustle culture and evolving the Tuborg brand's connection with music to stay relevant.

Media Appearances

Seva has no verified media appearances

Work History

10-2024
Global Vice-President Premium Brands at Carlsberg Group
2-2018 - 9-2024
Vice President Marketing at Brasseries Kronenbourg (Carlsberg Group)
9-2015 - 2-2018
Global marketing director Tuborg at Carlsberg Group
4-2013 - 9-2015
Global Innovation director at Carlsberg Group
2012 - 4-2013
Brand director Russia and CIS at Carlsberg, Russia

Education

2019 - 2020
Education details unavailable from London Business School
2000 - 2000
Public relations from University of Hamburg

More Information

Social Presence :

Prographics :

Exp : 24 Location : Paris, Île-de-France, France Job Level : N/A Designation : Global Vice-President Premium Brands at Carlsberg Group
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Insights For Selling To Seva

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Seva is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Seva

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Seva move?

  • They can take decisions very fast if you manage to convince them.
  • Can Seva take some risk or not?

  • The risks don’t matter much to them.

You And Seva

Personality Compatibility


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