Seva Nikolaev in

Seva Nikolaev

Commander · DISC type D
Global Vice-President Premium Brands at Carlsberg Group
📍 Paris, Île-de-France, France

With over 20 years in the FMCG beverage sector, Seva is a global marketing executive at Carlsberg Group, steering the premium brands portfolio. His expertise lies in commercial strategy, brand turnarounds, and P&L management, complemented by certifications in M&A and Business Sustainability.

He recently spearheaded 1664s major global campaign with Robert Pattinson, built on the idea that "Good taste doesnt need consensus — it demands conviction. "

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Experience
24 Years
Current Role
Global Vice-President Premium Brands
Location
Paris, Île-de-France, France
Personality Overview

How Seva shows up

Very Quick
Decisive
Risk-Taker

They are not focused on building rapport and relationships. They like to act fast and expect others to do the same. They are very proud of what they do.

Priorities

Topics Seva cares about

Global Brand Campaigns
He recently launched a cinematic global campaign for the 1664 brand starring Robert Pattinson, emphasizing self-expression and the confidence to own one's perspective.
Premium Brand Growth
As Global VP of Premium Brands, his primary focus is on the strategy and growth of Carlsberg's high-end portfolio, including brands like 1664, Brooklyn, and Grimbergen.
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Career

Work history

10-2024
Global Vice-President Premium Brands
Carlsberg Group
2-2018 - 9-2024
Vice President Marketing
Brasseries Kronenbourg (Carlsberg Group)
9-2015 - 2-2018
Global marketing director Tuborg
Carlsberg Group
4-2013 - 9-2015
Global Innovation director
Carlsberg Group
2012 - 4-2013
Brand director Russia and CIS
Carlsberg, Russia
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2019 - 2020
Education details unavailable
London Business School
2000 - 2000
Public relations
University of Hamburg
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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