Shaheak Choudhury

Energizer
DISC Type : I

Director of FP&A at EDITED

London, England, United Kingdom

Overview

Shaheak is a Big 4 trained Chartered Accountant and the Director of FP&A at EDITED, specializing in commercial finance for B2B SaaS companies. A graduate of UCL, he is passionate about partnering with business leaders to help inspiring companies succeed and holds a certification in Financial Planning & Analysis.

Personality Overview

Enthusiastic

Informal

Believer

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

B2B SaaS Finance
His career shows a proven track record and deep expertise in commercial finance and FP&A specifically within the B2B SaaS industry.
FP&A Leadership
He has progressed from Analyst to Director of Financial Planning & Analysis, demonstrating a focus on leading and building finance functions.
Generative AI
He holds a 'Fundamentals of GenAI' certification, indicating a proactive interest in applying emerging technologies to finance and business.

Media Appearances

Shaheak has no verified media appearances

Work History

5-2025
Director of FP&A at EDITED
8-2024 - 5-2025
FP&A Manager at EDITED
4-2023 - 8-2024
Senior FP&A Analyst at EDITED
10-2021 - 10-2022
FP&A Analyst at TOMIA
11-2020 - 10-2021
Group FP&A Analyst at Sage

Education

2012 - 2016
Bachelor of Science (BSc) from UCL
2016 - 2019
Fully Qualified from ICAEW

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of FP&A at EDITED
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Insights For Selling To Shaheak

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaheak is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Shaheak

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Shaheak move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Shaheak take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Shaheak

Personality Compatibility


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