Sam Blay

Judge
DISC Type : Dc

Head of FP&A and Strategic Planning at DAZN

London, England, United Kingdom

Overview

Sam Blay is the Head of FP&A and Strategic Planning at DAZN, where he leads the financial modelling and analysis teams. A Chartered Accountant with a degree in Natural Sciences from the University of Cambridge, he has a strong background in corporate finance from his time at Deloitte UK and Ernst & Young.

He has extensive experience advising FTSE 100/250 companies on strategic, transactional, and operational challenges, helping them translate complex business situations into insightful financial models.

He specializes in designing bespoke planning and decision support tools that provide deeper insight and enable better executive decision-making.

Personality Overview

Quality Focused

Features Driven

Generally Skeptic

More than the product, they care about the effectiveness of the product.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Financial Modelling
He leads the financial modelling team at DAZN and has a background in building bespoke decision support tools for major corporate clients.
Strategic Planning
A core part of his current role involves leading business partnering with Group Strategy and long-term financial planning.
FP&A Leadership
He is responsible for leading both the Financial Planning & Analysis (FP&A) and the Financial Modelling & Strategic Planning teams at DAZN.

Media Appearances

Sam has no verified media appearances

Work History

8-2022
Head of FP&A and Strategic Planning at DAZN
5-2020 - 8-2022
Head of Financial Modelling at DAZN
6-2017 - 5-2020
Manager - Corporate Financial Advisory at Deloitte UK
9-2012 - 5-2017
Assistant Manager at Ernst & Young

Education

2008 - 2011
MA/BA Hons from University of Cambridge
2012 - 2015
Chartered Accountant (CA) from ICAS - The Professional Body of CAs

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of FP&A and Strategic Planning at DAZN
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sam

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sam take some risk or not?

  • The risks don’t matter much to them.

You And Sam

Personality Compatibility


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