Sam Blay in

Sam Blay

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Head of FP&A and Strategic Planning at DAZN
📍 London, England, United Kingdom

Sam Blay is the Head of FP&A and Strategic Planning at DAZN, where he leads the financial modelling and analysis teams. A Chartered Accountant with a degree in Natural Sciences from the University of Cambridge, he has a strong background in corporate finance from his time at Deloitte UK and Ernst & Young.

He has extensive experience advising FTSE 100/250 companies on strategic, transactional, and operational challenges, helping them translate complex business situations into insightful financial models.

He specializes in designing bespoke planning and decision support tools that provide deeper insight and enable better executive decision-making.

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Experience
13 Years
Current Role
Head of FP&A and Strategic Planning
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Sam cares about

Financial Modelling
He leads the financial modelling team at DAZN and has a background in building bespoke decision support tools for major corporate clients.
Strategic Planning
A core part of his current role involves leading business partnering with Group Strategy and long-term financial planning.
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Career

Work history

8-2022
Head of FP&A and Strategic Planning
DAZN
5-2020 - 8-2022
Head of Financial Modelling
DAZN
6-2017 - 5-2020
Manager - Corporate Financial Advisory
Deloitte UK
9-2012 - 5-2017
Assistant Manager
Ernst & Young
In the press

Media appearances

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Education
2008 - 2011
MA/BA Hons
University of Cambridge
2012 - 2015
Chartered Accountant (CA)
ICAS - The Professional Body of CAs
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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