Chris Lee

Visionary
DISC Type : Ds

Head of Strategic Finance at Yoto

Greater London, England, United Kingdom

Overview

Chris is an experienced finance leader specializing in Commercial Finance and Strategy for consumer-facing businesses across the tech, gaming, retail, and food industries. He partners with executive-level leaders to drive growth and establish robust financial planning functions. Colleagues describe him as strategic, commercially minded, sharp, and highly analytical.

He is also ACCA qualified and a skilled negotiator, having trained at The Gap Partnership.

A former colleague noted that Chris possesses a rare combination of "super high IQ and EQ. "

Personality Overview

Goal-Oriented

Early Adopter

Direct & Assertive

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Consumer Business Growth
His career is focused on supporting consumer businesses like Yoto and Gousto with commercial finance and financial planning to drive growth.
Strategic Finance Partnering
He has extensive experience business partnering with senior leaders in commercial, product, and procurement departments to provide financial insights and challenge ideas.
Building Finance Functions
In previous roles at Gousto and MOJU, he was specifically brought in to establish the finance presence within new divisions and build effective reporting structures.

Media Appearances

Chris has no verified media appearances

Work History

1-2026
Head of Strategic Finance at Yoto
4-2024 - 1-2026
Head of FP&A at Yoto
7-2023 - 4-2024
Interim FP&A Lead at MOJU
1-2022 - 11-2022
Head Of Commercial Finance at Gousto
11-2020 - 1-2022
Senior Finance Manager - Menu at Gousto

Education

2017 - 2017
The Complete Skilled Negotiator from The Gap Partnership
2008 - 2012
Education details unavailable from The Association of Certified Chartered Accountants (ACCA)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Strategic Finance at Yoto
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chris

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chris take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chris

Personality Compatibility


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