Ljiljana Vucetic

Go-getter
DISC Type : d

Global Digital Transformation Manager at Ferring Pharmaceuticals

Lisbon, Lisbon, Portugal

Overview

Ljiljana is a global marketing strategist with over 15 years of experience in the FMCG, retail, and media sectors. She excels at bridging global brand strategy with local execution, using data and creativity to drive growth across CEE, EMEA, and APAC markets. She studied Communication and Media Studies at the University of Belgrade.

She has recently shared her personal experience of relocating to another country, reflecting on the challenges of navigating cultural complexity and rebuilding networks. Ljiljana is passionate about mentorship, cross-cultural collaboration, and adaptable leadership styles that foster team growth and success.

Unique fact: She was the digital strategist behind “The Most Important Call in Life, ” a powerful and award-winning campaign for organ donation awareness.

Personality Overview

Challenger

Direct & Candid

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Data-Driven Creativity
Her core strength lies in combining data, creativity, and innovation to drive growth and bridge the gap between global strategy and local market execution.
Global Brand Strategy
Has extensive experience scaling performance-driven campaigns and building regional teams in diverse international markets, including CEE, EMEA, and APAC for major brands.
AI in Marketing
After attending Web Summit, she noted AI is no longer just a productivity tool but a partner in extending human capability, shifting the focus to practical application.

Media Appearances

Ljiljana has no verified media appearances

Work History

4-2025
Global Digital Transformation Manager at Ferring Pharmaceuticals
6-2018
Marketing Consultant at Sport Vision
9-2023 - 3-2025
Country Manager at Loft 19
5-2022 - 5-2023
Digital Marketing Manager EMEA & APAC at Molson Coors Beverage Company
5-2021 - 5-2022
Digital Manager CEE at Molson Coors Beverage Company

Education

Education details unavailable from De Anza College
2002 - 2006
Communication and Media Studies from Fakultet političkih nauka / University of Belgrade Faculty of Political Science

More Information

Social Presence :

Prographics :

Exp : 7 Location : Lisbon, Lisbon, Portugal Job Level : Middle Designation : Global Digital Transformation Manager at Ferring Pharmaceuticals
URL has been copied!

Insights For Selling To Ljiljana

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ljiljana is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ljiljana

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ljiljana move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Ljiljana take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ljiljana

Personality Compatibility


Other Ferring Pharmaceuticals Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.