Ljiljana Vucetic in

Ljiljana Vucetic

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Global Digital Transformation Manager at Ferring Pharmaceuticals
📍 Lisbon, Lisbon, Portugal

Ljiljana is a global marketing strategist with over 15 years of experience in the FMCG, retail, and media sectors. She excels at bridging global brand strategy with local execution, using data and creativity to drive growth across CEE, EMEA, and APAC markets. She studied Communication and Media Studies at the University of Belgrade.

She has recently shared her personal experience of relocating to another country, reflecting on the challenges of navigating cultural complexity and rebuilding networks. Ljiljana is passionate about mentorship, cross-cultural collaboration, and adaptable leadership styles that foster team growth and success.

Unique fact: She was the digital strategist behind “The Most Important Call in Life, ” a powerful and award-winning campaign for organ donation awareness.

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Experience
7 Years
Current Role
Global Digital Transformation Manager
Job Level
Middle
Location
Lisbon, Lisbon, Portugal
Personality Overview

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Priorities

Topics Ljiljana cares about

Data-Driven Creativity
Her core strength lies in combining data, creativity, and innovation to drive growth and bridge the gap between global strategy and local market execution.
Global Brand Strategy
Has extensive experience scaling performance-driven campaigns and building regional teams in diverse international markets, including CEE, EMEA, and APAC for major brands.
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Career

Work history

4-2025
Global Digital Transformation Manager
Ferring Pharmaceuticals
6-2018
Marketing Consultant
Sport Vision
9-2023 - 3-2025
Country Manager
Loft 19
5-2022 - 5-2023
Digital Marketing Manager EMEA & APAC
Molson Coors Beverage Company
5-2021 - 5-2022
Digital Manager CEE
Molson Coors Beverage Company
In the press

Media appearances

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Education
Education details unavailable
De Anza College
2002 - 2006
Communication and Media Studies
Fakultet političkih nauka / University of Belgrade Faculty of Political Science
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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