Shane Donnelly in

Shane Donnelly

Questioner · DISC type c
Group Head of (Customer) Optimisation and Automation at Frasers Group
📍 London Area, United Kingdom

Shane is a commercial and value-oriented analytics leader with a decade of experience in luxury ecommerce, including roles at YOOX NET-A-PORTER GROUP. At Frasers Group, he leads customer optimisation, automation, and experimentation, reporting to the Chief Customer Officer. Colleagues have described him as a talented and passionate analyst.

There is no publicly available information regarding Shanes personal life, hobbies, or interests outside of his professional work in the ecommerce and analytics space.

He spearheaded the launch of a retail media proposition called ELEVATE, leveraging the companys first-party data from over 30 million customers.

Read the full overview →
Experience
14 Years
Current Role
Group Head of (Customer) Optimisation and Automation
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

How Shane shows up

Price-Sensitive
Systematic
Not Easily Convinced

They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Priorities

Topics Shane cares about

Ecommerce Innovation
Announced that his company was the first major European retailer to offer checkout directly within ChatGPT, highlighting his focus on cutting-edge digital experiences.
First-Party Data
He oversees customer data and emphasizes leveraging their 30M+ customer database and Horizon CDP to drive personalization and unique retail propositions.
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Career

Work history

8-2025
Group Head of (Customer) Optimisation and Automation
Frasers Group
1-2024 - 8-2025
Group Head of (Customer) Analytics and Experimentation
Frasers Group
8-2023 - 1-2024
Head of (Digital) Analytics
Frasers Group
8-2019 - 4-2023
Data Analytics & Insight Manager
YOOX NET-A-PORTER GROUP
8-2018 - 8-2019
Senior Data Analyst
YOOX NET-A-PORTER GROUP
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts (B.A.)
Leeds Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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