Shane Donnelly

Questioner
DISC Type : c

Group Head of (Customer) Optimisation and Automation at Frasers Group

London Area, United Kingdom

Overview

Shane is a commercial and value-oriented analytics leader with a decade of experience in luxury ecommerce, including roles at YOOX NET-A-PORTER GROUP. At Frasers Group, he leads customer optimisation, automation, and experimentation, reporting to the Chief Customer Officer. Colleagues have described him as a talented and passionate analyst.

There is no publicly available information regarding Shanes personal life, hobbies, or interests outside of his professional work in the ecommerce and analytics space.

He spearheaded the launch of a retail media proposition called ELEVATE, leveraging the companys first-party data from over 30 million customers.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Ecommerce Innovation
Announced that his company was the first major European retailer to offer checkout directly within ChatGPT, highlighting his focus on cutting-edge digital experiences.
First-Party Data
He oversees customer data and emphasizes leveraging their 30M+ customer database and Horizon CDP to drive personalization and unique retail propositions.
Retail Media
He recently launched 'ELEVATE, ' a retail media proposition for Frasers Group, a key part of the company's digital elevation strategy.

Media Appearances

Shane has no verified media appearances

Work History

8-2025
Group Head of (Customer) Optimisation and Automation at Frasers Group
1-2024 - 8-2025
Group Head of (Customer) Analytics and Experimentation at Frasers Group
8-2023 - 1-2024
Head of (Digital) Analytics at Frasers Group
8-2019 - 4-2023
Data Analytics & Insight Manager at YOOX NET-A-PORTER GROUP
8-2018 - 8-2019
Senior Data Analyst at YOOX NET-A-PORTER GROUP

Education

Bachelor of Arts (B.A.) from Leeds Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Group Head of (Customer) Optimisation and Automation at Frasers Group
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Insights For Selling To Shane

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shane is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shane

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shane move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shane take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Shane

Personality Compatibility


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