Shane Donnelly in

Shane Donnelly

Login to view DISC.
Group Head of (Customer) Optimisation and Automation at Frasers Group
📍 London Area, United Kingdom

Shane is a commercial and value-oriented analytics leader with a decade of experience in luxury ecommerce, including roles at YOOX NET-A-PORTER GROUP. At Frasers Group, he leads customer optimisation, automation, and experimentation, reporting to the Chief Customer Officer. Colleagues have described him as a talented and passionate analyst.

There is no publicly available information regarding Shanes personal life, hobbies, or interests outside of his professional work in the ecommerce and analytics space.

He spearheaded the launch of a retail media proposition called ELEVATE, leveraging the companys first-party data from over 30 million customers.

Read the full overview →
Experience
14 Years
Current Role
Group Head of (Customer) Optimisation and Automation
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

How Shane shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Shane cares about

Ecommerce Innovation
Announced that his company was the first major European retailer to offer checkout directly within ChatGPT, highlighting his focus on cutting-edge digital experiences.
First-Party Data
He oversees customer data and emphasizes leveraging their 30M+ customer database and Horizon CDP to drive personalization and unique retail propositions.
+5 more topics Login to view topics
Career

Work history

8-2025
Group Head of (Customer) Optimisation and Automation
Frasers Group
1-2024 - 8-2025
Group Head of (Customer) Analytics and Experimentation
Frasers Group
8-2023 - 1-2024
Head of (Digital) Analytics
Frasers Group
8-2019 - 4-2023
Data Analytics & Insight Manager
YOOX NET-A-PORTER GROUP
8-2018 - 8-2019
Senior Data Analyst
YOOX NET-A-PORTER GROUP
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Arts (B.A.)
Leeds Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Pascal K.
Pascal K.
Director Operations & Distribution EMEA
Crocs Europe B.V.
 Sandy Spink
Sandy Spink
ICT Consultant
Spink Telecom Consultants Ltd
 John Low
John Low
Group Head of Digital Risk
Frasers Group
 Giedre Baliutaviciute
Giedre Baliutaviciute
Head of Digital Commercial Growth
Frasers Group
Unlock the full playbookSee exactly how to sell to Shane. Free, 10 seconds.