Shane Maley

Questioner
DISC Type : c

Chief Operating Officer at Apprendo.io

Ottawa, Ontario, Canada

Overview

Shane Maley is the Co-founder and COO of Apprendo, where he helps technical companies create compelling content. His career shows a unique pivot from clinical physiotherapy and healthcare innovation, including a role at Shopify, to tech entrepreneurship. He holds a Bachelor of Science in Physiotherapy from the University of Ottawa.

Shanes background as a physiotherapist for Alpine Canada Alpin and co-founding an avalanche safety systems company suggests a deep passion for mountain sports and outdoor safety. This hands-on experience in high-performance environments likely informs his disciplined approach to building businesses.

He transitioned from treating elite athletes with a national ski team to founding a technology company.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Technical Storytelling
His current role at Apprendo is dedicated to helping technical experts translate their complex knowledge into content that resonates with buyers and investors.
Healthcare Innovation
Has a background as a physiotherapist and was an Entrepreneur in Residence at Shopify, focusing on driving innovation in healthcare.
Founder Challenges
His own content addresses the common founder struggles of time, consistency, and turning expertise into impactful content, showing empathy for his target audience.

Media Appearances

Shane has no verified media appearances

Work History

7-2021
Chief Operating Officer at Apprendo.io
2-2021 - 7-2021
Customer Success Manager at Apprendo.io
11-2019 - 8-2021
Product Manager, Co-Founder at Yukon Avalanche Safety Systems
3-2019 - 8-2020
Project Manager - Virtual Care at Government of Yukon
9-2018 - 3-2019
Product Manager - Remote Patient Care at Territorial Health Investment Fund

Education

10-2023 - 4-2024
Rossier Accelerator from University of Southern California
Education details unavailable from altMBA

More Information

Social Presence :

Prographics :

Exp : 18 Location : Ottawa, Ontario, Canada Job Level : Leadership Designation : Chief Operating Officer at Apprendo.io
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Insights For Selling To Shane

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shane is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shane

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shane move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shane take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Shane

Personality Compatibility


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