Shannon Gilson

Wildcard
DISC Type : sci

Senior Director, Policy Communications at Apple

Washington, District of Columbia, United States

Overview

Shannon has no verified overview

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Shannon has no verified topics they care about

Media Appearances

Shannon has no verified media appearances

Work History

5-2022
Senior Director, Policy Communications at Apple
8-2020 - 5-2022
Managing Director, Corporate Communications and Public Affairs at American Airlines
1-2017 - 8-2020
Director of Public Affairs at American Airlines
12-2013 - 12-2016
Advisor to the Chairman and Communications Director at Federal Communications Commission
5-2012 - 12-2013
Special Assistant to the President and Director of Cabinet Communications at The White House

Education

Education details unavailable from UCLA

More Information

Social Presence :

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Exp : 22 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Senior Director, Policy Communications at Apple
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Insights For Selling To Shannon

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shannon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Shannon

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Shannon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Shannon take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shannon

Personality Compatibility


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