Sharmin De Vries

Commander
DISC Type : D

Founder & Senior PR & Communications Specialist at Sharing PR

Amsterdam, North Holland, Netherlands

Overview

Sharmin de Vries is the Founder of Sharing PR, an agency specializing in helping travel, hospitality, and lifestyle brands penetrate the Benelux market. With over 20 years of experience, she focuses on brand storytelling, strategic communications, and content writing. People who have worked with her describe her as creative, enthusiastic, and highly experienced.

Outside of her professional work, Sharmin is a passionate traveler with a keen interest in responsible tourism and the concept of "slow travel. " She recently took an immersive trip to Namibia, focusing on stillness and skipping major highlights to gain a deeper experience. Her posts suggest an appreciation for different cultures.

Despite her extensive career in the travel industry, she attended the major ITB Berlin travel trade show for the first time recently.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Storytelling
Her professional headline and company's mission are centered on helping brands move from "unknown to being celebrated" through strategic and creative storytelling.
Benelux Market PR
Her agency, Sharing PR, is specifically focused on enhancing brand reputation and visibility within the Benelux region, making this her core area of expertise.
Responsible Tourism
She has explicitly stated her goal to connect with destinations and travel brands that focus on responsible and sustainable tourism practices.

Media Appearances

Sharmin has no verified media appearances

Work History

4-2025
Founder & Senior PR & Communications Specialist at Sharing PR
4-2015 - 4-2025
PR & Communications Manager Benelux at Aruba Tourism Authority
4-2014 - 3-2015
Senior PR & Communications advisor at VriendenLoterij
1-2009 - 3-2014
Marketing/PR Consultant at Linden & Barbosa
3-2008 - 1-2009
Media Analyst at Citigate First Financial

Education

2006 - 2007
Master of Science from University of Amsterdam
1998 - 2002
Bachelor of Arts from Goldsmiths, University of London

More Information

Social Presence :

Prographics :

Exp : 21 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : Founder & Senior PR & Communications Specialist at Sharing PR
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Insights For Selling To Sharmin

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sharmin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sharmin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sharmin move?

  • If convinced, they can reach decisions quite fast.
  • Can Sharmin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sharmin

Personality Compatibility


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