Sharmin De Vries in

Sharmin De Vries

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Founder & Senior PR & Communications Specialist at Sharing PR
📍 Amsterdam, North Holland, Netherlands

Sharmin de Vries is the Founder of Sharing PR, an agency specializing in helping travel, hospitality, and lifestyle brands penetrate the Benelux market. With over 20 years of experience, she focuses on brand storytelling, strategic communications, and content writing. People who have worked with her describe her as creative, enthusiastic, and highly experienced.

Outside of her professional work, Sharmin is a passionate traveler with a keen interest in responsible tourism and the concept of "slow travel. " She recently took an immersive trip to Namibia, focusing on stillness and skipping major highlights to gain a deeper experience. Her posts suggest an appreciation for different cultures.

Despite her extensive career in the travel industry, she attended the major ITB Berlin travel trade show for the first time recently.

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Experience
21 Years
Current Role
Founder & Senior PR & Communications Specialist
Job Level
Leadership
Location
Amsterdam, North Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sharmin cares about

Brand Storytelling
Her professional headline and company's mission are centered on helping brands move from "unknown to being celebrated" through strategic and creative storytelling.
Benelux Market PR
Her agency, Sharing PR, is specifically focused on enhancing brand reputation and visibility within the Benelux region, making this her core area of expertise.
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Career

Work history

4-2025
Founder & Senior PR & Communications Specialist
Sharing PR
4-2015 - 4-2025
PR & Communications Manager Benelux
Aruba Tourism Authority
4-2014 - 3-2015
Senior PR & Communications advisor
VriendenLoterij
1-2009 - 3-2014
Marketing/PR Consultant
Linden & Barbosa
3-2008 - 1-2009
Media Analyst
Citigate First Financial
In the press

Media appearances

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Education
2006 - 2007
Master of Science
University of Amsterdam
1998 - 2002
Bachelor of Arts
Goldsmiths, University of London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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