Shaun is the Group Optimisation Manager at Kingfisher plc, leading digital strategy for brands like B&Q and Screwfix. A data-driven professional with over 10 years of experience, he is an expert in building "test and learn" cultures to improve e-commerce performance. He studied Business Information Technology at Leeds Beckett University.
While at RSA, his experimentation program achieved a 340% year-over-year increase in testing output, driving significant incremental revenue.
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