Shaun McCran

Sharpshooter
DISC Type : DC

Product Marketing for Adobe DX solutions at Adobe

Swindon, England, United Kingdom

Overview

Shaun McCran is a Product Marketing leader for Adobe DX solutions, specializing in shaping the EMEA go-to-market strategy. He has a strong background as a solutions architect and focuses on driving growth for B2C and B2B products like Adobe Commerce through localized, insight-led marketing.

Based on recommendations from colleagues, Shaun is known for being approachable, knowledgeable, and a pragmatic team player. His communication and people skills are frequently highlighted as second to none, making him a highly effective collaborator on complex projects.

Unique fact: A former colleague fondly remembers that Shaun is handsome and wears natty waistcoats.

Personality Overview

ROI Driven

Rigorous & Demanding

Precise But Practical

They are not always relationship oriented.  They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Personalized Commerce
He frequently shares content on creating customer-centric digital experiences, highlighting brands that successfully unify online and offline data to drive satisfaction and revenue.
Marketing Automation
With a history leading Adobe's Customer Journey Management applications, he shows a keen interest in outbound communication tools like Adobe Campaign and their market dominance.
AI in Marketing
He holds recent certifications in AI for marketing and ethics in AI, and he actively promotes content on how AI is changing content and product discovery.

Media Appearances

Shaun has no verified media appearances

Work History

9-2021
Product Marketing for Adobe DX solutions at Adobe
12-2019 - 9-2021
Customer Journey Management Application Lead at Adobe
11-2016 - 9-2021
Principal Multi-Solution Architect and Campaign practice lead at Adobe
11-2015 - 12-2016
Lead Solution Architect, Customer Domain at Nationwide Building Society
2-2014 - 11-2015
Solutions Architect at Nationwide Building Society

Education

1989 - 1996
Education details unavailable from British International School Oslo

More Information

Social Presence :

Prographics :

Exp : 25 Location : Swindon, England, United Kingdom Job Level : N/A Designation : Product Marketing for Adobe DX solutions at Adobe
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Insights For Selling To Shaun

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shaun is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Shaun

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Shaun move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Shaun take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Shaun

Personality Compatibility


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