Renata Farias
Login to view DISC.Renata is a Public Relations graduate with an MBA in Neuroscience, Marketing, and Consumption from PUCRS. She has transitioned from the insurance sector, where she specialized in automotive products at Grupo HDI, to the energy industry, focusing on Digital Channels, Product, and CX at Copa Energia.
Described as creative, curious, and enthusiastic, Renata thrives on new challenges and enjoys working in multidisciplinary roles. She recently completed a four-week exchange program in the UK, which she found to be a wonderfully fun and productive experience, highlighting her passion for personal growth.
Renata applies principles from her neuroscience-focused MBA to better understand consumer behavior and enhance customer experience in her strategic work.
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