Renata Farias

Questioner
DISC Type : c

Analista Pleno | Transformação de Negócios at Copa Energia

Ferraz de Vasconcelos, São Paulo, Brazil

Overview

Renata is a Public Relations graduate with an MBA in Neuroscience, Marketing, and Consumption from PUCRS. She has transitioned from the insurance sector, where she specialized in automotive products at Grupo HDI, to the energy industry, focusing on Digital Channels, Product, and CX at Copa Energia.

Described as creative, curious, and enthusiastic, Renata thrives on new challenges and enjoys working in multidisciplinary roles. She recently completed a four-week exchange program in the UK, which she found to be a wonderfully fun and productive experience, highlighting her passion for personal growth.

Renata applies principles from her neuroscience-focused MBA to better understand consumer behavior and enhance customer experience in her strategic work.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Customer Journey
Her current focus is on Digital Channels in the energy sector, and she previously analyzed and validated digital functionalities for automotive insurance products at Grupo HDI.
Neuromarketing
Completed an MBA in Neuroscience, Marketing, and Consumption, indicating a deep interest in the science behind consumer decisions and its application to business strategy.
Cross-Industry Innovation
She has strategically pivoted from a career in the insurance sector to the energy industry, demonstrating adaptability and a focus on applying her skills to new challenges.

Media Appearances

Renata has no verified media appearances

Work History

2-2025
Analista Pleno | Transformação de Negócios at Copa Energia
3-2024 - 2-2025
Analista Júnior | Produto Automóvel Individual at Grupo HDI
10-2022 - 3-2024
Analista Júnior | Produto Automóvel Especializado at Grupo HDI
7-2021 - 10-2022
Estagiária | Produto Automóvel Especializado at Grupo HDI
2-2019 - 9-2020
Técnico de Atendimento | Sinistro at Porto Seguro

Education

5-2024 - 5-2025
Pós-graduação Lato Sensu - MBA from Pontifícia Universidade Católica do Rio Grande do Sul
6-2019 - 6-2023
Bacharelado from Universidade Anhembi Morumbi

More Information

Social Presence :

Prographics :

Exp : 7 Location : Ferraz de Vasconcelos, São Paulo, Brazil Job Level : N/A Designation : Analista Pleno | Transformação de Negócios at Copa Energia
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Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Renata

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Renata take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Renata

Personality Compatibility


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