Shawna MacNabb

Inspirer
DISC Type : id

Director of Engineering - Companion at webAI

Omaha Metropolitan Area, United States

Overview

Shawna is the Director of Engineering at webAI, where she leads the Companion applications team. A specialist in mobile technologies with a background from the University of Nebraska at Omaha, her career includes senior iOS roles at companies like StartEngine and Meetup. She is actively involved in hiring and team building.

As a self-described mobile engineering enthusiast, her interests are deeply centered on technology. She has a dedicated focus on the iOS ecosystem but also possesses experience with Android and cross-platform development using Kotlin, showcasing a broad passion for mobile innovation.

Her work has included a specific focus on running AI models directly on user devices.

Personality Overview

Charming & Persuasive

Decisive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

iOS & Swift Development
Her career is centered on iOS development, and she is currently hiring Swift engineers for her team's research and development initiatives at webAI.
Engineering Leadership
Recently promoted to a Director role, she is focused on building her team by hiring talented mobile engineers.
On-Device AI
Her previous role at webAI involved a focus on running AI models directly on devices, indicating expertise in this specialized mobile technology.

Media Appearances

Shawna has no verified media appearances

Work History

8-2025
Director of Engineering - Companion at webAI
2-2025 - 8-2025
Staff iOS/Mac Engineer at webAI
4-2022 - 12-2024
Staff Mobile Engineer at StartEngine
4-2021 - 4-2022
Senior iOS Developer at Meetup
1-2019 - 4-2021
Senior iOS Developer at Drund

Education

Bachelor's degree from University of Nebraska at Omaha

More Information

Social Presence :

Prographics :

Exp : 10 Location : Omaha Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Engineering - Companion at webAI
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Insights For Selling To Shawna

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawna is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Shawna

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Shawna move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Shawna take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Shawna

Personality Compatibility


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