Sheetal Goel

Trailblazer
DISC Type : ID

Digital Marketing Head at Aditya Birla Group

Mumbai, Maharashtra, India

Overview

Sheetal Goel is the Vice President of Digital Marketing at Aditya Birla Group, with over 18 years of experience leading digital strategy for major brands like GSK and Disney-Star India. Described as an astute and hardworking leader, she is recognized for her data-driven approach and expertise in building MarTech capabilities.

Sheetal was named one of the "Digital 40 Under 40" and the Most Talented Social Media Professional in India.

Personality Overview

Persuasive

Values Relationships

Achievement-Oriented

They are more likely to accept new and exciting technologies.  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

AI in Marketing
Serves on the MMA Global India's AI Advisory council and has been a panelist on using Generative AI for personalization, showing a focus on emerging technologies.
Data-Driven Strategy
Emphasizes a data-driven, analytical approach to marketing, which has been the foundation for creating numerous award-winning campaigns throughout her career.
MarTech & Innovation
Has a successful track record of establishing and setting up MarTech capabilities for large organizations to drive digital transformation and e-commerce demand generation.

Media Appearances

Sheetal has no verified media appearances

Work History

10-2022
Digital Marketing Head at Aditya Birla Group
2-2020 - 10-2022
Digital Marketing Head - India, SL, Bangladesh at GSK
3-2016 - 2-2020
Assistant Vice President - Digital Marketing at Star TV Network
3-2015 - 3-2016
Senior Manager - Digital Marketing at Kimberly-Clark
11-2009 - 3-2015
Sr. Director - Social Media Strategy at GroupM

Education

2002 - 2004
MBA from Manipal Academy of Higher Education
1999 - 2002
B.Sc. (Hons.) from Delhi University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Digital Marketing Head at Aditya Birla Group
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Insights For Selling To Sheetal

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheetal is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sheetal

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sheetal move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sheetal take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sheetal

Personality Compatibility


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