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Sheetal Goel

Trailblazer · DISC type ID
Digital Marketing Head at Aditya Birla Group
📍 Mumbai, Maharashtra, India

Sheetal Goel is the Vice President of Digital Marketing at Aditya Birla Group, with over 18 years of experience leading digital strategy for major brands like GSK and Disney-Star India. Described as an astute and hardworking leader, she is recognized for her data-driven approach and expertise in building MarTech capabilities.

Sheetal was named one of the "Digital 40 Under 40" and the Most Talented Social Media Professional in India.

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Experience
20 Years
Current Role
Digital Marketing Head
Location
Mumbai, Maharashtra, India
Personality Overview

How Sheetal shows up

Persuasive
Values Relationships
Achievement-Oriented

They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Priorities

Topics Sheetal cares about

AI in Marketing
Serves on the MMA Global India's AI Advisory council and has been a panelist on using Generative AI for personalization, showing a focus on emerging technologies.
Data-Driven Strategy
Emphasizes a data-driven, analytical approach to marketing, which has been the foundation for creating numerous award-winning campaigns throughout her career.
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Career

Work history

10-2022
Digital Marketing Head
Aditya Birla Group
2-2020 - 10-2022
Digital Marketing Head - India, SL, Bangladesh
GSK
3-2016 - 2-2020
Assistant Vice President - Digital Marketing
Star TV Network
3-2015 - 3-2016
Senior Manager - Digital Marketing
Kimberly-Clark
11-2009 - 3-2015
Sr. Director - Social Media Strategy
GroupM
In the press

Media appearances

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Education
2002 - 2004
MBA
Manipal Academy of Higher Education
1999 - 2002
B.Sc. (Hons.)
Delhi University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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