Shelby Taylor

Go-getter
DISC Type : d

Director, Marketing and Communications at KnowledgeWorks

Gainesville, Florida, United States

Overview

Shelby has no verified overview

Personality Overview

Self-Confident

Vision Oriented

Decisive

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Shelby has no verified topics they care about

Media Appearances

Shelby has no verified media appearances

Work History

8-2022
Director, Marketing and Communications at KnowledgeWorks
1-2019 - 6-2022
Director of Communications and Engagement at City of Gainesville
4-2011 - 1-2019
Communications Director, Bob Graham Center for Public Service at University of Florida
6-2010 - 4-2011
Public Relations Specialist at Bose Public Affairs Group
2-2008 - 6-2010
Communications Coordinator at Indiana Hospital Association

Education

BA from University of Florida
MA from Ball State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Gainesville, Florida, United States Job Level : Mid-senior Designation : Director, Marketing and Communications at KnowledgeWorks
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Insights For Selling To Shelby

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelby is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Shelby

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Shelby move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Shelby take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Shelby

Personality Compatibility


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