Sheliza Mamad

Evaluator
DISC Type : cds

General Manager at Masters' Union

Dubai, United Arab Emirates

Overview

Sheliza Mamad is the General Manager at Masters Union, leveraging over 15 years of experience to drive international recruitment and strategic partnerships across MENA and South Asia. Her background spans education, banking, FMCG, and e-commerce. People who have worked with her describe her as calm, collective, and smart.

Outside of her primary career, Sheliza has an entrepreneurial spirit, having founded a beauty and wellness start-up that focused on global trends. She is fluent in six languages including Portuguese, English, French, and Spanish, reflecting a strong global mindset and advanced cross-cultural communication skills.

Unique fact: Sheliza founded a company that procured beauty products from Korea, Taiwan, and the USA to introduce emerging global trends to the UK market.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Talent Development
Her role and recent posts focus on engaging with leaders about long-term talent building and creating real-world learning exposure for students at Masters' Union.
Strategic Partnerships
A core part of her headline and responsibilities involves building industry engagement and fostering partnerships between academia and the corporate world in the MENA region.
Strategy Execution
She recently facilitated a Masterclass for senior leaders in Dubai focused on executing strategy with precision, highlighting her interest in practical business application.

Media Appearances

Sheliza has no verified media appearances

Work History

10-2025
General Manager at Masters' Union
2-2022 - 7-2025
Global Business Development Lead at Middlesex University Dubai
10-2018 - 1-2020
Head of Sales and Enrolment Africa at EF Academy
10-2016 - 4-2018
Founder and Director at Cozy'N'Yummy
7-2013 - 9-2015
Business Process Analyst at Angoalissar- Comércio e Indústria Lda

Education

2015 - 2016
Master’s Degree from Kingston University
2007 - 2009
Bsc (2:1) from Hult International Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Dubai, United Arab Emirates Job Level : Senior Designation : General Manager at Masters' Union
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Insights For Selling To Sheliza

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheliza is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sheliza

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sheliza move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sheliza take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sheliza

Personality Compatibility


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