Shelly Au

Critic
DISC Type : C

Associate Director, Research Programs & Administration at The University of British Columbia

Canada

Overview

Shelly Au is the Associate Director of Research Programs & Administration at The University of British Columbias Faculty of Medicine. With a PhD in Cell Biology and dual certification as a Project Management Professional (PMP) and Clinical Research Professional (CCRP), she operationalizes strategic research priorities, with a notable focus on Multiple Sclerosis research.

Outside of her scientific and administrative career, Shelly has a passion for creativity. To rediscover this passion while completing her PhD, she enrolled in a freelance makeup artistry program and worked as a makeup artist as a side gig, showcasing a unique blend of analytical and artistic talents.

Unique fact: While earning her PhD in virology, she also became a certified freelance makeup artist.

Personality Overview

Critic

Objective Thinker

Information Seeker

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

MS Research
Serves on the Steering Committee for the MS Research Network at UBC and actively promotes initiatives and hiring for this key area.
Research Operations
Her core role involves managing the faculty's research portfolio from conceptualization to implementation, backed by her PMP certification.
Cell Therapies
She is actively hiring for and involved with the B. C. MS Cell Therapies Translational Research Network, a strategic focus for the faculty.

Media Appearances

Shelly has no verified media appearances

Work History

3-2023
Associate Director, Research Programs & Administration at The University of British Columbia
10-2020 - 3-2023
Senior Manager, Research Programs & Services, Faculty of Medicine at The University of British Columbia
8-2018 - 10-2020
Manager of MS MRI Research at The University of British Columbia
7-2017 - 5-2018
Director Of Operations at Perioperative Brain Health Centre
11-2013 - 1-2015
Postdoctoral Fellow at The University of British Columbia

Education

2007 - 2013
PhD from The University of British Columbia
2002 - 2006
Honors in Science from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 17 Location : Canada Job Level : Mid-senior Designation : Associate Director, Research Programs & Administration at The University of British Columbia
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Insights For Selling To Shelly

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelly is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Shelly

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Shelly move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Shelly take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Shelly

Personality Compatibility


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