Shelly Hairston

Questioner
DISC Type : c

Marketing Director at Howard Hanna Financial Services, Inc.

Sewickley, Pennsylvania, United States

Overview

Shelly has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Shelly has no verified topics they care about

Media Appearances

Shelly has no verified media appearances

Work History

7-2022
Marketing Director at Howard Hanna Financial Services, Inc.
6-2018 - 7-2022
Senior Manager, Public Relations and Digital Marketing at QMobius
9-2014 - 6-2018
Marketing and Public Relations Manager at QMobius
4-2012 - 9-2014
Marketing Specialist at QMobius
6-2012
Director of Check in Team - Volunteer at DFW American Marketing Association

Education

2002 - 2006
Bachelor’s Degree from Penn State University
2012 - 2013
Graduate Marketing Certificate from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Sewickley, Pennsylvania, United States Job Level : Mid-senior Designation : Marketing Director at Howard Hanna Financial Services, Inc.
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Insights For Selling To Shelly

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelly is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shelly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shelly move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shelly take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Shelly

Personality Compatibility


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