Shelly Walia

Critic
DISC Type : C

Director of Marketing & Public Relations at PlayStation

Toronto, Ontario, Canada

Overview

Shelly has no verified overview

Personality Overview

Negotiator

Objective Thinker

Information Seeker

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Shelly has no verified topics they care about

Media Appearances

Shelly has no verified media appearances

Work History

2-2020
Director of Marketing & Public Relations at PlayStation
4-2018 - 2-2020
Director of Brand and Integrated Marketing, Theatrical & Digital Commerce at Cineplex
2016 - 4-2018
Senior Brand Manager, Mobile Devices BU lead at LG Electronics
2013 - 2016
Brand Manager, Diet Coke at The Coca-Cola Company
2010 - 2013
Product Marketing Manager, Sparkling Flavours Portfolio at The Coca-Cola Company

Education

BBA from Wilfrid Laurier University
2016 - 2016
Disruptive Strategy with Clayton Christensen from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 19 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Marketing & Public Relations at PlayStation
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Insights For Selling To Shelly

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shelly is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Shelly

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Shelly move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Shelly take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Shelly

Personality Compatibility


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