Sheri Ova, MBA, CPTD®

Observer
DISC Type : ci

Director, Airport and Contact Center Training at American Airlines

Dallas-Fort Worth Metroplex, United States

Overview

Sheri Ova is a strategic training leader at American Airlines, where she directs the entire training cycle for over 40, 000 team members. Holding an MBA and a CPTD certification, she specializes in creating scalable learning solutions that enhance performance, culture, and business outcomes.

Outside of her corporate role, Sheri is passionate about unlocking human potential and values strong personal connections, as seen in her public support for her familys achievements. Her interest in publications like the Harvard Business Review suggests a commitment to continuous personal and professional development.

She has nearly two decades of experience shaping learning, including over 10 years developing frontline training programs in the high-quality restaurant business.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Large-Scale Training
Leads the strategy, design, and delivery of training programs for a workforce of more than 40, 000 employees across multiple departments.
Leadership Empowerment
Recently organized a conference for over 1, 900 company leaders to align on key business priorities and is actively hiring for leadership training roles.
Operational Excellence
Focuses on equipping frontline and leadership teams with the skills to deliver operational excellence and superior customer care.

Media Appearances

Building a Strong Learning Culture at American Airlines. Featured in Harvard Business Review (Harvard Business.org)

See Now

Work History

7-2025
Director, Airport and Contact Center Training at American Airlines
11-2023
Sr Manager Operational Excellence Training at American Airlines
7-2022 - 11-2023
Sr. Manager, Leadership and Target Development at American Airlines
10-2001 - 11-2015
General Manager & Regional Training Manager at The Keg Steakhouse + Bar

Education

Master of Business Administration - MBA from The University of Texas at Arlington
Bachelor of Business Administration - BBA from Southwestern Adventist University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director, Airport and Contact Center Training at American Airlines
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Insights For Selling To Sheri

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sheri is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sheri

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sheri move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sheri take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sheri

Personality Compatibility


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