Shilpa Viswanath

Trailblazer
DISC Type : DI

Chief Business Officer at BUNJY

Bengaluru, Karnataka, India

Overview

Shilpa is a seasoned brand and communications professional with over two decades of experience in B2B marketing, content strategy, and advertising. As the Chief Business Officer at BUNJY, she focuses on building high-performance teams and driving operational best practices. Colleagues describe her as committed, organized, and an exemplary leader.

She appears to value long-term personal and professional relationships, publicly supporting connections she has maintained since her college days. Shilpa has a expressed passion for early years education and the impact of dedicated educators in that field.

She is driven by the core belief that good content lies at the heart of all great marketing.

Personality Overview

Friendly But Fast

Assertive

Achievement-Oriented

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They will bat for you if they come to believe in you.

Topics They Care About

AI in Marketing
Advocates for using AI to streamline workflows and enhance research, while maintaining that human creativity is essential for building brands that stand out.
B2B Marketing ROI
Focuses on recasting marketing models to keep pace with automation and increasing pressure to prove return on investment for B2B clients.
Content Strategy
A core philosophy mentioned throughout her profile is that quality content is the fundamental element of all successful marketing efforts.

Media Appearances

Shilpa has no verified media appearances

Work History

4-2025
Chief Business Officer at BUNJY
7-2023 - 3-2025
Chief Business Officer and Managing Partner at Vintegra
1-2022 - 7-2023
Chief Executive Officer at CMO Axis
8-2021 - 1-2022
Vice-President - Content Strategy and Business Operations at CMO Axis
2-2019 - 7-2021
Content Delivery and Strategy Lead at CMO Axis

Education

Bachelor of Arts - BA from National College, Jayanagar, Bangalore-82(Autonomous)
PGDMM from The Times School of Marketing

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Chief Business Officer at BUNJY
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Insights For Selling To Shilpa

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shilpa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Shilpa

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Shilpa move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Shilpa take some risk or not?

  • They can take risks if necessary.

You And Shilpa

Personality Compatibility


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