Shiri Oberlender

Enthusiast
DISC Type : i

VP of Marketing at Upland Software

Houston, Texas, United States

Overview

Shiri has no verified overview

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Shiri has no verified topics they care about

Media Appearances

Shiri has no verified media appearances

Work History

4-2025
VP of Marketing at Upland Software
8-2020 - 4-2025
Marketing Director at Upland Software
4-2004
Marketing Manager at Upland InterFAX
Office Manager at Marketech Corp

Education

Shiri has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Houston, Texas, United States Job Level : Senior Designation : VP of Marketing at Upland Software
URL has been copied!

Insights For Selling To Shiri

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shiri is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Shiri

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Shiri move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Shiri take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Shiri

Personality Compatibility


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