Shirlei Coelho

Activist
DISC Type : Cd

Chefe de RH I at Assaí Atacadista

Duque de Caxias, Rio de Janeiro, Brazil

Overview

Shirlei Coelho is a Head of HR at Assaí Atacadista with expertise in talent management, training, recruitment, and organizational communication. Educated with MBAs in Organizational Communication and Talent Management, she has a proven track record in optimizing HR processes. Colleagues describe her as committed, proactive, and collaborative.

Shirlei is a professional with a notably positive and engaging energy, focused on creating a vibrant workplace culture. She is passionate about celebrating employee achievements and fostering a sense of community within her team. Her posts reflect a deep commitment to human-centric values in the corporate environment.

She was recently recognized as an "RH Destaque" (HR Highlight), an award celebrating her significant contributions and performance at her company.

Personality Overview

Perfectionist

Logical And Quick

Meticulous

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Employee Engagement
Her recent activity focuses on celebrating employee promotions, birthdays, and achievements, frequently using the hashtag #endomarketing to highlight internal marketing and engagement efforts.
Talent Development
She expresses joy in seeing employees evolve and grow into leadership roles, a core part of her responsibilities in Training and Development.
Positive Work Culture
She consistently refers to her workplace with an affectionate nickname, indicating her focus on building a positive and unique team environment.

Media Appearances

Shirlei has no verified media appearances

Work History

7-2024
Chefe de RH I at Assaí Atacadista
9-2021 - 7-2024
Auxiliar de RH at Assaí Atacadista
2-2021 - 9-2021
Auxiliar de RH at Cesta de Alimentos Brasil
10-2019 - 2-2021
Gente & Gestão at Conect RH
11-2015 - 4-2019
Caixa Administrativo at Leo Madeiras

Education

3-2023 - 3-2025
MBA em Comunicação Organizacional from UniCesumar
1-2021 - 8-2021
MBA em Gestão de Talentos e Carreira from Faculdade Venda Nova do Imigrante – FAVENI

More Information

Social Presence :

Prographics :

Exp : 17 Location : Duque de Caxias, Rio de Janeiro, Brazil Job Level : N/A Designation : Chefe de RH I at Assaí Atacadista
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Insights For Selling To Shirlei

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shirlei is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Shirlei

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Shirlei move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Shirlei take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Shirlei

Personality Compatibility


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