Shirley A Coyle
Wildcard · DISC type csiShirley A. Coyle is a collaborative business leader and the President of Cree Lighting Canada, with deep expertise across the North American lighting industry. An alumna of Western University, she is known for developing strong teams and driving profitable growth. People often describe her as a consummate professional.
Shirley is deeply passionate about the lighting community itself. She dedicates significant time to industry advancement through education, mentorship, and fostering connections. Her efforts focus on creating a vibrant, collaborative network for designers, engineers, and other professionals across Canada.
Unique fact: She has demonstrated a long-term commitment to the industry by serving as a board member, speaker, and past President of the Illuminating Engineering Society (IES).
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They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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