Shoba Mistry

Enthusiast
DISC Type : i

Director of Communications at Black Equity Organisation

London, England, United Kingdom

Overview

Shoba has no verified overview

Personality Overview

Optimistic

Amiable & Agreeable

Non-Confrontational

They agree with others often, so exercise caution when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Shoba has no verified topics they care about

Media Appearances

Shoba has no verified media appearances

Work History

5-2025
Director of Communications at Black Equity Organisation
3-2025 - 5-2025
Brand Strategy Consultant at UK Research and Innovation
11-2024
Trustee at YourStoryUK
6-2024 - 1-2025
Director of Communications at To Zero
5-2023 - 5-2024
Director of Communications at Impact on Urban Health

Education

1999 - 2000
Master of Business Administration (MBA) from University of Brighton
1991 - 1994
Bachelor of Commerce (BCom) from University of the Witwatersrand

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Communications at Black Equity Organisation
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Insights For Selling To Shoba

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shoba is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Shoba

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Shoba move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Shoba take some risk or not?

  • They can take some low-probability risks if needed.

You And Shoba

Personality Compatibility


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