Shoba Venkitachalam

Captain
DISC Type : DS

Senior Director-Strategic Accounts at Equinix

Los Angeles Metropolitan Area, United States

Overview

Shoba Venkitachalam is a Senior Director at Equinix leading strategic media and hi-tech accounts. An accomplished leader in digital transformation, she has a proven record in GTM strategy and building high-performing sales teams. Her background is strengthened by leadership and innovation education from Stanford and Harvard, and she is a certified NVIDIA AI Advisor.

People who have worked with her describe her as a tenacious, result-oriented, and dedicated leader who consistently elevates her teams.

She has been recognized with the Sales Acceleration Award for exceeding sales quotas by over 55% for three consecutive years.

Personality Overview

Consummate Professional

Decisive But Calm

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI Infrastructure
Her recent focus is on the critical infrastructure powering AI, such as AI factories and high-density colocation for GPU-intensive workloads, to help enterprises scale faster.
Go-to-Market Strategy
She has extensive experience building and leading GTM teams to launch innovative cloud, data, and AI solutions across global markets.
Digital Transformation
Passionate about driving real change through innovative cloud solutions, she has over two decades of experience helping enterprises in sectors like finance and healthcare transform.

Media Appearances

Shoba has no verified media appearances

Work History

6-2025
Senior Director-Strategic Accounts at Equinix
3-2024 - 7-2025
GTM Leader/ AI Solutions Advisor - Tech Start Up-( B2B/B2C) at Private Funded Tech Start Up - Confidential
11-2022 - 11-2024
Head of Global Solutions Sales - Tanzu- VMWare- Broadcom at Broadcom Software
11-2020 - 11-2022
Director of Enterprise/Commercial Solution SalesVMWare TANZU Labs - Americas/Canada /Latam at VMware
2-2018 - 3-2020
Managing Director/ Sr. Director- Global Cloud/Data/AI solutions at Hitachi Vantara

Education

8-2022 - 11-2022
Design Thinking and Innovation from Harvard Business School
1-2020 - 7-2022
Leadership Series from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Senior Director-Strategic Accounts at Equinix
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Insights For Selling To Shoba

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shoba is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Shoba

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Shoba move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Shoba take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Shoba

Personality Compatibility


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