Shourya Ray Chaudhuri

Questioner
DISC Type : c

Senior Creative Director at Digitas India

Bengaluru, Karnataka, India

Overview

Shourya Ray Chaudhuri is a Senior Creative Director at Digitas India with over 15 years of experience, responsible for creative capabilities in Bangalore and Mumbai. Educated at the Indian School of Business and IIM Calcutta, he focuses on blending data analytics with creativity to build genuine brand connections on digital platforms. People he has worked with describe him as patient.

He believes that the future of branding lies in creating genuine bonds with people through memorable interactions, rather than simply pushing a narrative.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Genuine Brand Connections
His stated core responsibility is to help brands forge intense, genuine, and memorable connections with people through digital platforms.
Creative Data Analysis
He is noted for his ability to marry creative design with data analytics to deliver tangible results, a skill complemented by his education in AI-powered marketing.
Digital Ecosystems
Praised for his deep knowledge of the digital world beyond just formats and platforms, he has a holistic view of connected marketing campaigns.

Media Appearances

Shourya has no verified media appearances

Work History

7-2021
Senior Creative Director at Digitas India
1-2018 - 4-2021
Managing Partner and Creative Head at Tonic Worldwide
3-2021
Co-Founder at The PosterChild
6-2016 - 3-2018
Creative Director at Maxus
1-2015 - 5-2016
Group Head at Interactive Avenues

Education

2021 - 2021
Artificial Intelligence Powered Marketing from Indian Institute of Management, Calcutta
2010 - 2010
Executive Education from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Senior Creative Director at Digitas India
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Insights For Selling To Shourya

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shourya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Shourya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shourya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Shourya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Shourya

Personality Compatibility


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