Suhita Dev is a creative Group Head at Digitas India with a background at top agencies like Ogilvy and VMLY&R. She focuses on creating ads that capture audience attention and holds a Bachelor of Engineering from Dayananda Sagar College. Colleagues describe her work as witty and out-of-the-box.
Based on her commentary, Suhita has a keen interest in Indian pop culture, brand narratives, and the nuances of modern workplace dynamics. She often shares humorous and insightful observations on advertising trends and societal shifts, reflecting a passion for storytelling that resonates with current events.
She believes the world belongs to the "unserious and the unapologetically fun, " valuing authentic creativity over traditional awards.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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