Shristi Sinha

Evaluator
DISC Type : sdc

Head of Partnerships at RoadMetrics AI

Bengaluru, Karnataka, India

Overview

Shristi Sinha is the Head of Partnerships at RoadMetrics AI, specializing in B2B SaaS and fintech solutions. She leads go-to-market strategy and account growth across the UK and Australia, tailoring complex AI offerings for public sector clients. She holds an MSc in International Marketing Strategy from the University of Northampton.

In 2024, she single-handedly led RoadMetrics AIs expansion into the Australian market, building the sales pipeline from the ground up and securing the first local contracts.

Personality Overview

Thorough Evaluator

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

APAC Market Entry
Her role focuses on UK and APAC expansion, and she recently led the company's successful entry into the Australian market, building the pipeline from scratch.
AI in GovTech
Her work involves selling AI-powered road assessment technology to public sector clients, including numerous city councils and local authorities in Australia and the UK.
Go-to-Market Strategy
She is responsible for shaping and launching GTM initiatives for new markets, as evidenced by her recent successful campaigns in the UK and Australia.

Media Appearances

Shristi has no verified media appearances

Work History

6-2023
Head of Partnerships at RoadMetrics AI
1-2022 - 5-2023
Partnership Associate at RoadMetrics AI
7-2021 - 12-2021
Business Development Associate at RoadMetrics AI
1-2022 - 8-2022
Growth Marketing at Razorpay
7-2021 - 10-2021
Instagram Marketing at Arc Math

Education

2020 - 2022
Msc in International Marketing Strategy from University of Northampton
2019 - 2020
BA in International Business from University of Northampton

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Partnerships at RoadMetrics AI
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Insights For Selling To Shristi

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shristi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Shristi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Shristi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Shristi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Shristi

Personality Compatibility


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