Shuli Lowy

Trailblazer
DISC Type : DI

Senior Director, Client Partnership-Agencies at MediaRadar, Inc.

New York, New York, United States

Overview

Shuli Lowy is a marketing strategist and the Senior Director of Client Partnerships at MediaRadar, with a track record of nurturing high-caliber teams and driving growth. Her expertise spans ad tech, CTV, and mobile marketing for major brands like Nestle and PlayStation. Colleagues describe her as a transparent, objective, and easy-going problem solver with clear direction.

As an "ever curious builder, " Shuli is passionate about continuous learning and sharing knowledge. This is demonstrated by her recent multiple certifications in Artificial Intelligence and her work as a contributing author. She focuses on understanding new landscapes and collaborating with great people to solve complex challenges and drive performance.

She was instrumental in taking the ad tech start-up TVTY from its early stages to a successful acquisition by Nielsen in 2021.

Personality Overview

Persuasive

Friendly But Fast

Charismatic

They like to keep things under control.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Agency Partnerships
Her current role at MediaRadar is focused on strengthening client and agency partnerships, a topic she is personally excited about.
Applied AI
Demonstrates a strong interest in AI's practical applications through recently completing certifications from the University of Pennsylvania and DeepLearning. AI.
CTV Advertising
Her recent professional efforts and expertise are specifically focused on Connected TV (CTV) as a newer, high-growth marketing channel.

Media Appearances

Shuli has no verified media appearances

Work History

9-2025
Senior Director, Client Partnership-Agencies at MediaRadar, Inc.
10-2023 - 5-2025
Sr Director at Next Millennium Media
4-2016 - 4-2023
EVP/Head of US | Head of US Clients | Head of Account Management US | Director of Customer Success at TVTY
3-2016
Director, Mobile and Social Media Marketing | Client Services Associate at Ping Mobile
Risk Management Analyst at Shield International

Education

6-2007 - 6-2010
Bachelor's Degree from Touro College Los Angeles

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Client Partnership-Agencies at MediaRadar, Inc.
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Insights For Selling To Shuli

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Help them visualize the impact of their decision
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shuli is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Shuli

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Shuli move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Shuli take some risk or not?

  • They can take risks if necessary.

You And Shuli

Personality Compatibility


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