Sian Thomas in

Sian Thomas

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Head of Media & Content at Edgewell Personal Care
📍 United Kingdom

Sian Thomas is a digital media and content specialist with over 15 years of experience, currently serving as the Head of Media & Content at Edgewell Personal Care. She focuses on consumer-centric brand storytelling for skincare and personal care brands like Bulldog Skincare and Wilkinson Sword, and holds a Mini MBA in Marketing.

Colleagues describe her as a wonderfully cheerful, fun, and inspiring manager with immense knowledge and dedication. She is recognized for her super-organized and creative approach, fostering a positive and collaborative team environment.

Unique fact: Sian recently earned a certification in Better Brand Health Tracking from quantilope.

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Experience
18 Years
Current Role
Head of Media & Content
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Sian cares about

Consumer Brand Storytelling
Her core focus is on developing consumer-centric digital content and transforming brand narratives across European markets for companies like Bulldog Skincare and Wilkinson Sword.
DTC Channel Growth
She has a proven track record of driving Direct-to-Consumer channel success by focusing on key performance indicators such as CPA, ROAS, and customer acquisition.
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Career

Work history

10-2025
Head of Media & Content
Edgewell Personal Care
1-2024 - 10-2025
Head of Digital Media & Content
Edgewell Personal Care
11-2021 - 1-2024
Content & Digital Marketing Manager (Bulldog Skincare & Cremo)
Edgewell Personal Care
11-2017 - 11-2021
Digital Marketing Manager (Bulldog Skincare)
Edgewell Personal Care
1-2015 - 11-2021
Digital Marketing Manager
Bulldog Skincare
In the press

Media appearances

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Education
9-2023 - 12-2023
Mini MBA in Marketing
Marketing Week Mini MBA with Mark Richer
2002 - 2004
Education details unavailable
Esher College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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