Sian Thomas

Commander
DISC Type : D

Head of Media & Content at Edgewell Personal Care

United Kingdom

Overview

Sian Thomas is a digital media and content specialist with over 15 years of experience, currently serving as the Head of Media & Content at Edgewell Personal Care. She focuses on consumer-centric brand storytelling for skincare and personal care brands like Bulldog Skincare and Wilkinson Sword, and holds a Mini MBA in Marketing.

Colleagues describe her as a wonderfully cheerful, fun, and inspiring manager with immense knowledge and dedication. She is recognized for her super-organized and creative approach, fostering a positive and collaborative team environment.

Unique fact: Sian recently earned a certification in Better Brand Health Tracking from quantilope.

Personality Overview

Risk-Taker

Strong-Willed

Impact-Driven

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Consumer Brand Storytelling
Her core focus is on developing consumer-centric digital content and transforming brand narratives across European markets for companies like Bulldog Skincare and Wilkinson Sword.
DTC Channel Growth
She has a proven track record of driving Direct-to-Consumer channel success by focusing on key performance indicators such as CPA, ROAS, and customer acquisition.
Digital Content Strategy
Responsible for developing multi-channel content strategies and implementing testing and optimization of digital creative to enhance brand visibility and drive engagement.

Media Appearances

Sian has no verified media appearances

Work History

10-2025
Head of Media & Content at Edgewell Personal Care
1-2024 - 10-2025
Head of Digital Media & Content at Edgewell Personal Care
11-2021 - 1-2024
Content & Digital Marketing Manager (Bulldog Skincare & Cremo) at Edgewell Personal Care
11-2017 - 11-2021
Digital Marketing Manager (Bulldog Skincare) at Edgewell Personal Care
1-2015 - 11-2021
Digital Marketing Manager at Bulldog Skincare

Education

9-2023 - 12-2023
Mini MBA in Marketing from Marketing Week Mini MBA with Mark Richer
2002 - 2004
Education details unavailable from Esher College

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : Head of Media & Content at Edgewell Personal Care
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Insights For Selling To Sian

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sian

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sian move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sian take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sian

Personality Compatibility


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