Siau Rui Goh

Energizer
DISC Type : I

Associate Director, Subsidiary Rights (Penguin Young Readers Group) at Penguin Random House

New York, New York, United States

Overview

Siau Rui Goh is the Associate Director of Subsidiary Rights for Penguin Young Readers Group, a division of Penguin Random House. A graduate of Middlebury College, she has built her entire career within this specialized department, progressing through several roles to become a key figure in managing literary rights for childrens literature.

Her personal interests appear to blend with her professional life, showing an appreciation for literary genres like speculative fiction. She also follows modern media, with a noted interest in streaming platforms like Netflix, suggesting a curiosity for how stories are adapted and consumed across different formats.

She has dedicated her entire professional career to advancing within the Subsidiary Rights department at Penguin Random House.

Personality Overview

Full Of Energy

Big Picture Person

Enthusiastic

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Subsidiary Rights
Her entire career at Penguin Random House has been focused on managing and selling subsidiary rights for the Young Readers Group, indicating deep expertise in this area.
Children's Publishing
Specializes exclusively in the young readers' market, managing the rights for children's and young adult literature.
Book-to-Screen Deals
[Predicted] Her role in rights management combined with a stated interest in Netflix suggests a professional and personal focus on adapting books for streaming and film.

Media Appearances

Siau has no verified media appearances

Work History

4-2025
Associate Director, Subsidiary Rights (Penguin Young Readers Group) at Penguin Random House
7-2022 - 4-2025
Assistant Director, Subsidiary Rights (Penguin Young Readers Group) at Penguin Random House
1-2020 - 7-2022
Senior Manager, Subsidiary Rights (Penguin Young Readers Group) at Penguin Random House
7-2018 - 1-2020
Subsidiary Rights Manager (Penguin Young Readers Group) at Penguin Random House
6-2016 - 7-2018
Assistant Manager, Subsidiary Rights (Penguin Young Readers Group) at Penguin Random House

Education

2012 - 2012
Education details unavailable from Columbia Publishing Course
2008 - 2012
Bachelor's from Middlebury College

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Mid-senior Designation : Associate Director, Subsidiary Rights (Penguin Young Readers Group) at Penguin Random House
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Insights For Selling To Siau Rui

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siau Rui is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Siau Rui

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Siau Rui move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Siau Rui take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Siau Rui

Personality Compatibility


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