Sidharth Mukherjee

Commander
DISC Type : D

Chief Strategy & AI Officer at Startek

San Francisco Bay Area, United States

Overview

Sid is a senior management professional with over 25 years of experience in consulting and outsourcing, focusing on corporate strategy, digital transformation, and AI. As Chief Strategy & AI Officer at Startek, he leverages his expertise from roles at Teleperformance and as a founder. He is a graduate of the Indian Institute of Management Ahmedabad and IIT Kanpur.

With a global perspective from living and working in Asia, Europe, and North America, Sid is also an active investor and advisor in the tech startup ecosystem. He is passionate about guiding emerging companies like Graphio. ai on their growth trajectories, helping them magnify the impact of their technology investments.

Sid founded MagnifAI LLC to help clients maximize their return on AI investments, guiding them from initial partner selection through to full production deployment.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Generative AI
As Chief Strategy & AI Officer, he often discusses the business applications of Generative AI and its potential to enhance both employee productivity and customer experience.
Corporate Strategy
This is a core specialty throughout his 25-year career, with specific expertise in M&A, digital transformation, and go-to-market planning across senior executive roles.
Digital Transformation
He previously served as Chief Digital Officer at Teleperformance and CEO of its digital services arm, TP Infinity, leading global transformation initiatives.

Media Appearances

Sidharth has no verified media appearances

Work History

1-2026
Chief Strategy & AI Officer at Startek
11-2025
Investor & Advisor at Graphio.ai
10-2025 - 12-2025
Founder & CEO at MagnifAI LLC
3-2024 - 9-2025
Chief Executive Officer at TP Infinity
4-2022 - 3-2024
Chief Digital Officer at TP Infinity

Education

1999 - 2001
PGDM from Indian Institute of Management Ahmedabad
1994 - 1998
B.Tech. from Indian Institute of Technology, Kanpur

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Strategy & AI Officer at Startek
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Insights For Selling To Sidharth

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sidharth is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sidharth

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sidharth move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Sidharth take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Sidharth

Personality Compatibility


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