Silvia Ramazzotti

Inquirer
DISC Type : cd

Marketing Director at JCDecaux

Greater São Paulo Area, Brazil

Overview

Silvia is the Marketing & Data Director at JCDecaux and President of the IAB DOOH Committee. With over 20 years of experience, she previously launched Instagram Reels and Stories Ads in LATAM for Meta. Colleagues describe her as strategic, creative, and impactful.

Silvia prominently identifies as "Mayas Mother" in her professional profiles, valuing the integration of her family and career. She is passionate about bringing creativity to public spaces, having spearheaded a campaign that turned city billboards into a gallery for childrens art.

Unique fact: She lists "Mayas Mother" as the very first part of her professional title on social media.

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

DOOH Evolution
As President of the IAB DOOH Committee, she leads discussions on measurement, data, and creative strategies to advance the Out-of-Home advertising industry in Brazil.
Data-Driven Marketing
Her work focuses on integrating data to shape go-to-market strategies, expand programmatic adoption, and boost sales, a core theme in her current and past roles.
Creative Brand Campaigns
She actively celebrates and develops creative OOH campaigns, such as turning digital screens into a children's art gallery and creating immersive experiences for Formula 1.

Media Appearances

Silvia has no verified media appearances

Work History

2-2023
Marketing Director at JCDecaux
6-2017 - 2-2023
Product Marketing Manager at Instagram
5-2015 - 5-2017
Agency Partner at Facebook
4-2011 - 5-2015
Media Director at Loducca
9-2008 - 3-2011
Media Supervisor at Loducca

Education

1999 - 2003
Marketing and Advertising from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater São Paulo Area, Brazil Job Level : Mid-senior Designation : Marketing Director at JCDecaux
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Insights For Selling To Silvia

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silvia is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Silvia

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Silvia move?

  • Their decision making speed is somewhere in the middle.
  • Can Silvia take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Silvia

Personality Compatibility


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