Silvia is the Marketing & Data Director at JCDecaux and President of the IAB DOOH Committee. With over 20 years of experience, she previously launched Instagram Reels and Stories Ads in LATAM for Meta. Colleagues describe her as strategic, creative, and impactful.
Silvia prominently identifies as "Mayas Mother" in her professional profiles, valuing the integration of her family and career. She is passionate about bringing creativity to public spaces, having spearheaded a campaign that turned city billboards into a gallery for childrens art.
Unique fact: She lists "Mayas Mother" as the very first part of her professional title on social media.
Read the full overview →They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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