Simeon Bird

Questioner
DISC Type : c

Senior Director of Brand & Marketing - Europe at Mars Veterinary Health

London, England, United Kingdom

Overview

Simeon is a board-level marketing executive at Mars Veterinary Health, specializing in customer-centric strategies to drive growth. With over two decades of experience, including a long tenure at BT and EE leading brand transformations, he combines commercial acumen with expertise in digital marketing and brand development. He holds an MBA from the University of Bath.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Customer-First Strategy
He focuses on customer needs and insights to create differentiated brand propositions. He is currently focused on improving the customer experience in veterinary services.
Brand Transformation
He has a long history of leading significant brand changes, including launching the "EE" brand and evolving the BT Business brand with the "BT Means Business" mantra.
Youth Football
He is the Marketing Trustee for Berkhamsted Raiders CFC, the UK's largest girls' football club, where his daughter plays. He is a massive football fan.

Media Appearances

Simeon has no verified media appearances

Work History

1-2026
Senior Director of Brand & Marketing - Europe at Mars Veterinary Health
6-2025 - 12-2025
Client VP - Europe at Mars Veterinary Health
1-2024 - 12-2025
Chief Marketing Officer - UK at Mars Veterinary Health
3-2023 - 2-2025
Non Executive Director at ISBA
10-2021 - 9-2024
Trustee at Berkhamsted Raiders CFC

Education

MBA from University of Bath
BA (Hons) from Middlesex University

More Information

Social Presence :

Prographics :

Exp : 30 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director of Brand & Marketing - Europe at Mars Veterinary Health
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Insights For Selling To Simeon

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simeon is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Simeon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simeon move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Simeon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Simeon

Personality Compatibility


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