Simon Baker

Inquirer
DISC Type : dc

CIDO New England and US Customer at National Grid

United States

Overview

Simon is the CIDO for New England and US Customer at National Grid, leading technology strategy and digital transformation. With an MBA from California State University, Los Angeles, he has a strong track record in complex global organizations across utilities, pharma, and retail. Colleagues describe him as a focused, strategic, and thoughtful leader.

Outside of his primary role, Simon is focused on leveraging digital innovation to enable a clean, fair, and affordable energy future. He maintains a keen interest in the intersection of technology and business strategy, following major tech firms like Microsoft and publications such as the Harvard Business Review.

He once led a global digital transformation initiative that delivered over £500 million in cumulative value within five years.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Digital Transformation
He is leading the digital transformation for National Grid's US customers, focusing on creating next-generation digital products and new ways of working.
Customer Experience
His role is dedicated to revolutionizing the customer experience by deploying innovative digital solutions and creating a seamless journey for users across all US businesses.
Clean Energy Future
His work directly supports National Grid's vision to be at the heart of a clean, fair, and affordable energy future through digital enablement.

Media Appearances

National Grid Releases Statement on New England Governors' Call for Modernization of Regional Electric System. Featured in National Grid (official news release)

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National Grid’s 2018 Energy Efficiency Winter Vendor Update (PDF). Featured in National Grid (vendor update PDF)

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Work History

8-2025
CIDO New England and US Customer at National Grid
4-2021 - 9-2025
CIO US Customer at National Grid
8-2019 - 4-2021
Vice President of Digital Execution at National Grid
8-2012 - 8-2013
Head of Change and Assurance - Head of IT Projects at Post Office
5-2009 - 8-2012
Head of IT for Government Services and Programme Manager at Post Office

Education

1990 - 1993
MBA from California State University, Los Angeles
1985 - 1989
Bachelor's degree from Ambassador University

More Information

Social Presence :

Prographics :

Exp : 25 Location : United States Job Level : N/A Designation : CIDO New England and US Customer at National Grid
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Simon

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Simon take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Simon

Personality Compatibility


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