Simon Chung

Supporter
DISC Type : s

VP - Head of Strategy, Consulting & Analytics EMEA at Acxiom, an IPG company at Acxiom

London, England, United Kingdom

Overview

Simon Chung is the VP - Head of Strategy, Consulting & Analytics for EMEA at Acxiom, where he enables business growth through data and digital transformation. A Loughborough University alumnus with over 20 years of experience, people describe him as a creative, strategic, and conceptual thinker known for his "creative pragmatism. "


He co-authored the "Europe Customer Loyalty Report 2022" with Antavo, providing insights on loyalty trends.

Personality Overview

Slow To Decisions

Thoughtful In Approach

Risk-averse

They are motivated by the potential impact of their decision on the organization.  They usually go by the book, following all rules and procedures. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Martech Value
He authored an article advising brands to focus on business outcomes, not just technical capabilities, to derive real value from their marketing technology investments in 2024.
Customer Insight
A frequent speaker on unlocking the power of customer insight, he explores how to leverage customer data with AI and other tools to make better data-driven decisions.
AI & ML
Emphasizes the importance of clean, well-structured source data to build effective AI and machine learning models that drive expected performance for brands.

Media Appearances

Podcast: IPG’s Huge Bet On Acxiom. Featured in AdExchanger

See Now

Work History

6-2022
VP - Head of Strategy, Consulting & Analytics EMEA at Acxiom, an IPG company at Acxiom
10-2020 - 6-2022
Director, Head of Strategy & Consulting EMEA at Acxiom
1-2020 - 10-2020
Head of Strategy, International at Acxiom
8-2018 - 12-2019
Strategy & CX (contract) at Acxiom
7-2018 - 12-2019
CX Strategist : Data & Digital Transformation Consultant at Independent

Education

1993 - 1996
Bachelor of Arts (BA) from Loughborough University
Education details unavailable from Monmouth School

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Senior Designation : VP - Head of Strategy, Consulting & Analytics EMEA at Acxiom, an IPG company at Acxiom
URL has been copied!

Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Simon

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Simon take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Simon

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.