Simon Crane

Inspirer
DISC Type : di

Head of Demand Generation at Just Group plc

Ashtead, England, United Kingdom

Overview

Simon is a senior marketing leader, currently serving as the Head of Demand Generation at Just Group plc. He has extensive experience developing acquisition and retention strategies in the financial services and publishing sectors from his time at Which? and Aviv. He holds a Bachelor of Business Administration from the University of Greenwich.

He has a notable career progression at Which? , the UKs largest independent consumer body, where he held three successive leadership roles.

Personality Overview

Generous

Decisive

Confident & Optimistic

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Demand Generation
His current role is focused on building out demand generation capabilities at Just Group plc, and he is actively hiring for his team.
Marketing Effectiveness
Has spoken publicly on the challenges of measuring marketing outcomes and linking marketing activities directly to sustainable business growth.
Customer Acquisition
A core focus throughout his career, he has led acquisition teams and managed large budgets for direct response media including paid search, SEO, and offline channels.

Media Appearances

Simon has no verified media appearances

Work History

9-2024
Head of Demand Generation at Just Group plc
6-2018 - 9-2024
Head of Marketing & Membership at Which?
8-2015 - 6-2018
Head of Direct Marketing at Which?
8-2014 - 8-2015
Head Of Offline Acquisition at Which?
10-2012 - 8-2014
Senior Marketing Manager - Acquisition at Aviva

Education

1992 - 1996
Bachelor of Business Administration (B.B.A.) from University of Greenwich

More Information

Social Presence :

Prographics :

Exp : 28 Location : Ashtead, England, United Kingdom Job Level : Mid-senior Designation : Head of Demand Generation at Just Group plc
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Simon

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Simon take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Simon

Personality Compatibility


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