Simon Crane in

Simon Crane

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Head of Demand Generation at Just Group plc
📍 Ashtead, England, United Kingdom

Simon is a senior marketing leader, currently serving as the Head of Demand Generation at Just Group plc. He has extensive experience developing acquisition and retention strategies in the financial services and publishing sectors from his time at Which? and Aviv. He holds a Bachelor of Business Administration from the University of Greenwich.

He has a notable career progression at Which? , the UKs largest independent consumer body, where he held three successive leadership roles.

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Experience
28 Years
Current Role
Head of Demand Generation
Job Level
Mid-senior
Location
Ashtead, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Simon cares about

Demand Generation
His current role is focused on building out demand generation capabilities at Just Group plc, and he is actively hiring for his team.
Marketing Effectiveness
Has spoken publicly on the challenges of measuring marketing outcomes and linking marketing activities directly to sustainable business growth.
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Career

Work history

9-2024
Head of Demand Generation
Just Group plc
6-2018 - 9-2024
Head of Marketing & Membership
Which?
8-2015 - 6-2018
Head of Direct Marketing
Which?
8-2014 - 8-2015
Head Of Offline Acquisition
Which?
10-2012 - 8-2014
Senior Marketing Manager - Acquisition
Aviva
In the press

Media appearances

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Education
1992 - 1996
Bachelor of Business Administration (B.B.A.)
University of Greenwich
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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