Lynsay Haque

Inspirer
DISC Type : di

Head of Marketing Change at Just Group plc

Ashtead, England, United Kingdom

Overview

Lynsay is a senior marketing leader in the financial services industry, currently serving as Head of Marketing Change & Corporate Solutions at Just Group plc. Her expertise lies in strategic communications and launching innovative retirement products. She holds a BSc from the University of St Andrews.

Outside of her core responsibilities, Lynsay is a highly engaged and collaborative leader who publicly celebrates her teams achievements. She follows business insights from publications like Harvard Business Review, indicating a keen interest in broader market trends and strategies.

Her team was nominated for an Innovation Award at the Investment Life & Pensions Awards.

Personality Overview

Confident & Optimistic

Generous

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Retirement Solutions
Her career has focused on developing and marketing retirement income products, including innovative asset-backed annuities and wealth management solutions.
Strategic Communications
Specializes in translating complex financial strategies into engaging communications for clients and managing key stakeholder messaging.
Team Collaboration
Frequently posts about her team's hard work and successes, emphasizing a collaborative approach to achieving goals.

Media Appearances

Lynsay has no verified media appearances

Work History

8-2024
Head of Marketing Change at Just Group plc
9-2023 - 8-2024
Marketing Contractor at Just Group plc
4-2021 - 8-2023
Senior Marketing Manager at Canada Life UK
4-2014 - 4-2021
Business Owner at COPY ANGEL LTD
10-2008 - 10-2013
Head of Marketing at Retirement Advantage

Education

1992 - 1996
BSc Hons from University of St Andrews
Diploma from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Ashtead, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing Change at Just Group plc
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Insights For Selling To Lynsay

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lynsay is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lynsay

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lynsay move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lynsay take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lynsay

Personality Compatibility


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