Simon Goodson

Questioner
DISC Type : c

Chief Executive Officer at AerFin Limited

United Kingdom

Overview

Simon Goodson is the CEO of AerFin, a senior aviation leader with over 15 years of experience at Rolls-Royce and a background as a British Royal Navy officer. Described by others as an empowering leader, he is a fluent Spanish speaker who graduated with first-class honours in Hispanic Studies from the University of Liverpool.

Outside of work, Simon is an Ambassador for Airlink, a humanitarian organization that delivers critical aid to communities in crisis. He is a passionate supporter, active player, and youth coach at Brigstock Cricket Club. He is a husband and father to two sons who enjoys sports.

He is a former officer in the British Royal Navy.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Aviation Aftermarket
He frequently discusses strategic aircraft teardowns to address supply chain issues, unlock asset value, and create a reliable flow of used serviceable material for the industry.
Sustainable Growth
Emphasizes a disciplined investment approach and building a circular economy in aviation. He has overseen significant revenue and profitability growth since becoming CEO of AerFin in 2021.
Humanitarian Logistics
Serves as an Ambassador for Airlink, actively supporting its mission to provide airlift and logistical solutions for non-profit partners responding to global crises.

Media Appearances

Simon has no verified media appearances

Work History

12-2021
Chief Executive Officer at AerFin Limited
3-2021 - 10-2021
Advisor at Willis Lease Finance Corporation
6-2018 - 2-2021
SVP - Customer Business at Rolls-Royce
2-2018 - 6-2018
SVP - Sales and Lessors at Rolls-Royce
11-2014 - 1-2018
SVP - Lessors, Civil Aerospace at Rolls-Royce

Education

1989 - 1993
Bachelor of Arts (B.A.) from University of Liverpool
1983 - 1988
Education details unavailable from Douai Abbey

More Information

Social Presence :

Prographics :

Exp : 34 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at AerFin Limited
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Simon

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Simon take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Simon

Personality Compatibility


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