Simon Grady

Examiner
DISC Type : sc

Senior Director of Operations at Asda

United Kingdom

Overview

Simon Grady is the Senior Director of Operations for Asda Logistics Services, overseeing all food operations across 26 sites. His expertise covers fleet management, volume forecasting, and global supply chains. He holds an International CPC certification, underscoring his deep knowledge in transport management and logistics.

His past responsibilities have included managing the distribution of retail fuel to all Asda petrol stations.

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Large-Scale Logistics
He is responsible for all food operations (chill and ambient) across a network of 26 logistics sites for Asda.
Supply Chain Strategy
His experience includes forecasting for the entire logistics network and planning for global imports and exports, including participation in high-level discussions on EU exit.
Fleet Management
Previously held responsibility for the specification, procurement, and maintenance of Asda's logistics and e-commerce fleet.

Media Appearances

Simon has no verified media appearances

Work History

1-2025
Senior Director of Operations at Asda
2-2023 - 4-2025
Senior Director North at Asda
4-2022 - 2-2023
Interim Senior Director - Central Logistics at Asda
6-2003 - 6-2005
Network Operations Manager at TDG
1-2001 - 6-2003
Primary Transport Manager at Interbrew

Education

1981 - 1988
Education details unavailable from Saint Francis Xaviers

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Senior Designation : Senior Director of Operations at Asda
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Simon

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Simon take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Simon

Personality Compatibility


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