Simon Hinks is the Product Director at Ocado Retail, a seasoned procurement and food technology professional with extensive knowledge of the global food value chain. A Fellow of the Institute of Food Science & Technology, he leads teams in strategic sourcing, sustainability, and product development. Colleagues describe him as passionate and detail-focused.
Simons core interest is a lifelong fascination with food—how it is grown, processed, marketed, and consumed. This passion has taken him around the world to learn from diverse farming and processing operations, and he is happiest when learning something new from others in the industry.
His career journey has been consistently driven by a passion for food that began in his schools Home Economics class.
Read the full overview →They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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