Simon Hinks FIFST in

Simon Hinks FIFST

Energizer · DISC type I
Product Director at Ocado Retail
📍 Fleet, England, United Kingdom

Simon Hinks is the Product Director at Ocado Retail, a seasoned procurement and food technology professional with extensive knowledge of the global food value chain. A Fellow of the Institute of Food Science & Technology, he leads teams in strategic sourcing, sustainability, and product development. Colleagues describe him as passionate and detail-focused.

Simons core interest is a lifelong fascination with food—how it is grown, processed, marketed, and consumed. This passion has taken him around the world to learn from diverse farming and processing operations, and he is happiest when learning something new from others in the industry.

His career journey has been consistently driven by a passion for food that began in his schools Home Economics class.

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Experience
29 Years
Current Role
Product Director
Job Level
Mid-senior
Location
Fleet, England, United Kingdom
Personality Overview

How Simon shows up

Imaginative
Full Of Energy
Believer

They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Simon cares about

Retail Sustainability
He is the spokesperson for Ocado's sustainability initiatives, recently launching a major online reusable packaging scheme to reduce single-use plastics.
Food Value Chain
His entire career has been focused on understanding and improving the food supply chain, from farming and processing to marketing and consumption.
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Career

Work history

7-2024
Product Director
Ocado Retail
3-2024 - 7-2024
Buying Director (interim)
Ocado Retail
12-2022 - 7-2024
Head of Strategic Sourcing & Partnerships
Ocado Retail
2-2022 - 12-2022
Head of Buying - Fresh Foods
Ocado Retail
9-2021 - 2-2022
Senior Buying Manager
Ocado Retail
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1993 - 1997
Bachelor of Science (BSc)
University of Reading
1987 - 1993
Education details unavailable
Cranbrook School
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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