Simon Knox

Pioneer
DISC Type : Sdi

Professor Emeritus of Marketing at Cranfield University

Cranfield, England, United Kingdom

Overview

Simon is an Emeritus Professor of Marketing at Cranfield University with a background in senior marketing at Unilever. He has published over 150 papers and multiple books on strategic marketing and branding, and now consults for multinationals and coaches senior management through his firm, Knox Associates Ltd.

Outside of his academic and consulting work, Simon is an advanced yogi and pranayama teacher. He is passionate about health and well-being, co-founding a yoga shala and advising senior executives on work-life balance, integrating these principles into his coaching to unlock executive potential.

He uniquely combines over 20 years of academic marketing expertise with a passion for yoga, using it to inform his executive coaching on well-being.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Executive Coaching
Devotes much of his time to coaching and mentoring senior management and academics to help them think and act differently.
Strategic Branding
As a Professor of Brand Marketing for over 20 years, he has authored numerous books and over 150 papers on the subject.
Yoga and Well-being
An advanced yoga and power breathing teacher, he advises senior executives on health, well-being, and work-life balance.

Media Appearances

Simon has no verified media appearances

Work History

12-2011
Professor Emeritus of Marketing at Cranfield University
6-2010
Director at Knox Associates Ltd.
12-2014 - 1-2018
Honorary Professor of Marketing at UNSW Business School, Sydney, 2014-18.
2-1997 - 6-2010
Professor of Brand Marketing, Cranfield School of Management at Cranfield University School of Management

Education

Simon has no verified education history

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cranfield, England, United Kingdom Job Level : Mid-senior Designation : Professor Emeritus of Marketing at Cranfield University
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Simon

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are generally fast movers and can take quick decisions
  • Can Simon take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Simon

Personality Compatibility


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