Simon Lewington

Enigma
DISC Type : icd

CEO at Printroom Group

Bracknell, England, United Kingdom

Overview

With over 20 years in the print industry, Simon Lewington is the CEO of Printroom Group, where he focuses on brand development and digital marketing strategy. He has experience across multiple departments, giving him a holistic industry perspective. People who have worked with him describe him as accommodating, professional, and easy to get on with.

Outside of his primary career, Simon previously founded and owned Skratch UK, an online business that imported and sold vinyl records and DJ equipment from the US. He shows a keen interest in supporting his local community of Bracknell and has an interest in charitable causes, marketing, music, and psychology.

He once owned an online store specializing in imported vinyl records and DJ equipment.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Brand Development
A core part of his CEO role is developing brand strategy and ensuring consistency for clients, particularly franchises.
Franchise Marketing
He is focused on providing marketing portal solutions to help franchise brands maintain consistency across numerous locations.
Large Format Printing
He has shared examples of transforming spaces using large format printing, such as vinyl wallpapers for interiors.

Media Appearances

Simon has no verified media appearances

Work History

9-2005
CEO at Printroom Group
9-1995 - 12-2004
Store Manager at Crowthorne Printroom
Owner at Skratch UK

Education

1985 - 1990
any from Garth Hill College
1980 - 1985
Education details unavailable from Harmanswater School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Bracknell, England, United Kingdom Job Level : Leadership Designation : CEO at Printroom Group
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Simon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Simon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Simon

Personality Compatibility


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