Simon Ryhede

Enigma
DISC Type : ICd

Head of Creative Management at TV 2 DANMARK A/S

Copenhagen, Capital Region of Denmark, Denmark

Overview

Simon Ryhede is the Head of Creative Management at TV 2 Denmark, leading a team of 25 creatives. He specializes in integrating brand and performance marketing, drawing on extensive experience in digital advertising with brands like KAYAK and momondo. Colleagues describe him as reliable, creative, and a supportive boss.

Simon shows a strong interest in work that creates a positive societal impact, demonstrated through his professional projects and personal support for causes like cancer awareness. His interests also include major brands known for their innovative marketing, such as Nike and The LEGO Group.

Unique fact: Simon has been a jury member for the Danish Digital Awards for a decade (2015-2025) and founded the "Brand Impact" category.

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Creative Leadership
He leads a department of 25 creative employees at TV 2 Marketing, focusing on talent activation and ensuring synergy between campaigns and company strategy.
Purpose-driven Advertising
He founded the "Brand Impact" category for the Danish Digital Awards and has a history of working on campaigns with a societal message, like momondo's "The World Piece".
Content Creator Strategy
As the jury leader for "Best Use of Content Creators" at the 2025 Danish Digital Awards, he is an expert on influencer collaborations and authentic brand fits.

Media Appearances

Simon has no verified media appearances

Work History

8-2021
Head of Creative Management at TV 2 DANMARK A/S
7-2020 - 8-2021
Head of Digital Marketing at VisitDenmark
3-2019 - 8-2020
Digital Director, Marketing Europe (incl. KAYAK, momondo, Cheapflights, Swoodoo, Checkfelix) at KAYAK
11-2017 - 8-2019
Global Digital Director at momondo
1-2011 - 10-2017
Director, Social & Digital at We Love People

Education

2018 - 2018
Master Class from Hyper Island
2012 - 2012
Master Class from Hyper Island

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Creative Management at TV 2 DANMARK A/S
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Simon

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Simon take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Simon

Personality Compatibility


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