Simon Swan

Commander
DISC Type : D

Director of Digital Marketing & Media at Karo Healthcare

United Kingdom

Overview

Simon Swan is a digital growth and transformation leader specializing in scaling FMCG brands at Karo Healthcare. He has a proven record of driving revenue growth, reducing operating costs, and expanding into new markets. Colleagues describe him as exceptionally capable, passionate, and possessing cutting-edge knowledge of digital marketing.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond well to strong and respectful communication.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

Emotional Intelligence (EQ)
He recently authored a guest post arguing that EQ is a hard business driver for marketers, not a 'soft' skill.
AI in Marketing
Is a scheduled panelist for a discussion on how agentic AI is reshaping marketing teams and decision-making at DMWF 2026.
FMCG Brand Scaling
His career focuses on growing FMCG brands through retail media, Amazon, and D2C channels, delivering significant P&L impact.

Media Appearances

Karo Healthcare's Simon Swan on paid search 'signposting' and .... Featured in eConsultancy

See Now

Work History

9-2022
Director of Digital Marketing & Media at Karo Healthcare
4-2019 - 9-2022
Associate Director - Digital Marketing & Ecommerce - UK, Ireland & Australia at Perrigo Company plc
9-2013 - 8-2016
Head Of Digital Marketing & Content Syndication at Met Office
9-2009 - 9-2013
Digital Marketing & Planning Manager at Met Office
5-2007 - 9-2009
Head Of Ecommerce at Subside Sports Ltd

Education

2012 - 2015
Master's Degree from The Manchester Metropolitan University
2011 - 2011
Digital Marketing Diploma from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Mid-senior Designation : Director of Digital Marketing & Media at Karo Healthcare
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Simon

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They can take decisions very fast if you manage to convince them.
  • Can Simon take some risk or not?

  • The risks don’t matter much to them.

You And Simon

Personality Compatibility


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