Simon Swan in

Simon Swan

Commander · DISC type D
Director of Digital Marketing & Media at Karo Healthcare
📍 United Kingdom

Simon Swan is a digital growth and transformation leader specializing in scaling FMCG brands at Karo Healthcare. He has a proven record of driving revenue growth, reducing operating costs, and expanding into new markets. Colleagues describe him as exceptionally capable, passionate, and possessing cutting-edge knowledge of digital marketing.

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Experience
20 Years
Current Role
Director of Digital Marketing & Media
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Simon shows up

Candid & Clear
Strong-Willed
Risk-Taker

They respond well to strong and respectful communication. They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Priorities

Topics Simon cares about

Emotional Intelligence (EQ)
He recently authored a guest post arguing that EQ is a hard business driver for marketers, not a 'soft' skill.
AI in Marketing
Is a scheduled panelist for a discussion on how agentic AI is reshaping marketing teams and decision-making at DMWF 2026.
+5 more topics Login to view topics
Career

Work history

9-2022
Director of Digital Marketing & Media
Karo Healthcare
4-2019 - 9-2022
Associate Director - Digital Marketing & Ecommerce - UK, Ireland & Australia
Perrigo Company plc
9-2013 - 8-2016
Head Of Digital Marketing & Content Syndication
Met Office
9-2009 - 9-2013
Digital Marketing & Planning Manager
Met Office
5-2007 - 9-2009
Head Of Ecommerce
Subside Sports Ltd
In the press

Media appearances

Karo Healthcare's Simon Swan on paid search 'signposting' and .... Featured in eConsultancy
See now
Education
2012 - 2015
Master's Degree
The Manchester Metropolitan University
2011 - 2011
Digital Marketing Diploma
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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