Simon Whitebury

Observer
DISC Type : ic

Managing Director at Take Your Medicine

United Kingdom

Overview

Simon Whitebury is the Managing Director of Take Your Medicine, a London-based creative music studio. He has a background in composing and sound design for major brands like Adidas, Google, and Toyota. He holds a Bachelor of Arts from the University of Exeter and founded the music company Sparks.

Outside of his professional work, Simon is a drummer and DJ, with interests in the intersection of music, animation, and technology. He is a speaker at industry events, discussing collaborations between digital art and entertainment, and attends animation festivals like Annecy.

His companys mission is to be "the cure for the current state of music in advertising. "

Personality Overview

Example Seeker

Assertive

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Music in Advertising
He co-founded Take Your Medicine to bridge the gap between commercial music and advertising, creating tracks for ads that have standalone listening value.
Creative Entrepreneurship
As the founder of Sparks and Managing Director of Take Your Medicine, he has a track record of building businesses in the creative and music industries.
Animation & Digital Art
He collaborates closely with animation studio Golden Wolf and Web3 company Doodles, and speaks at industry events on the fusion of animation and technology.

Media Appearances

Simon has no verified media appearances

Work History

1-2023
Managing Director at Take Your Medicine
10-2019
Founder at Sparks
10-2015 - 10-2019
Co-Founder & MD - Shibui Music at Sparks
3-2015 - 9-2015
Brand Manager (Freelance) at Material
1-2015 - 1-2018
Creative Strategist at The Sandpit

Education

2010 - 2013
Bachelor of Arts (B.A.) from University of Exeter
2004 - 2009
A-Level from Uppingham School

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Managing Director at Take Your Medicine
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Simon

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Simon take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Simon

Personality Compatibility


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