Simon Wilson in

Simon Wilson

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Board Director at Lidl International
📍 Milton Keynes, England, United Kingdom

Simon Wilson is a Board Director at Lidl International, rejoining the company in late 2025 after a successful tenure as Managing Director of Deichmann UK. An alumnus of Aston University and holding an MBA from the University of Birmingham, he is a recognized leader in retail, previously named in the "Retail 100".

Simon is a leader who publicly celebrates his teams achievements and champions community-focused initiatives. His professional activities suggest he values building strong partnerships and engaging with local communities, such as launching new stores with local dignitaries in attendance to create memorable events.

He orchestrated the first store opening in Deichmann UKs history to be officially officiated by a towns Mayor, turning it into a community spectacle.

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Experience
19 Years
Current Role
Board Director
Job Level
Mid-senior
Location
Milton Keynes, England, United Kingdom
Personality Overview

How Simon shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Simon cares about

Retail Growth Strategy
As MD of Deichmann UK, he drove a 14% increase in turnover and led a significant physical store expansion and refurbishment program.
Brand Partnerships
He actively promotes collaborations with major brands like adidas, highlighting the importance of strengthening business relationships through partnership.
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Career

Work history

10-2025
Board Director
Lidl International
1-2023 - 10-2025
Managing Director
Deichmann
1-2014 - 12-2022
Buying and Marketing Director
Deichmann
1-2012 - 12-2013
International Sales Director
Deichmann
3-2009 - 12-2011
Marketing Director
Lidl GB
In the press

Media appearances

Former Deichmann UK boss takes on Lidl non-executive role. Featured in Retail Week
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Education
2005 - 2006
Master of Business Administration (MBA)
University of Birmingham
2000 - 2003
Bachelor of Sciences in Engineering Management and Business Administration - Combined Honours
Aston University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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